TIG Releases Coronavirus Recovery Consumer Research Results for Casinos

The Innovation Group (TIG) has been following COVID-19 and its impact on the gaming industry since the pandemic emerged. In April, we released Coronavirus Recovery Analysis: A Gaming Industry White Paper which projected potential casino recovery patterns by region based on the best economic and consumer data available at the time. Over the last month, we have been refining the regional recovery forecast based on new economic data and information from properties as they reopen with social distancing and other constraints in place. The Innovation Group has also conducted consumer survey research with valuable information about player expectations in a new gaming environment, including their views on casino gaming in comparison to other entertainment options.

The collective results of The Innovation Group's in-depth consumer survey and up-to-date economic and gaming market data will be incorporated into our regional recovery model as a critical mass of gaming properties open over the next few weeks. In the meantime, we are releasing the key survey findings today which illuminate player expectation as we move into a new era for the gaming industry.

Coronavirus Recovery Consumer Research - Casino Gaming

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As casinos across the country begin to welcome back guests, we are seeing a steady flow of customers willing to feel out the "new normal", but gaming operators face challenging questions. How will guests feel comfortable on gaming floors? What safety precautions do they expect? Will non-gaming amenities have the same appeal they did before COVID-19? To what extent will the economic downturn sparked by virus-related shutdowns impact entertainment and gambling budgets? These questions have broad operational implications for casinos affecting everything from what parts of the casino to reopen and staffing levels, to budgets and guest service standards.

To help answer these questions, The Innovation Group obtained responses to these questions from a diverse cross-section of casino-goers across the United States. Respondents represented a multitude of gaming budgets and frequencies, age ranges, and political affiliations. Each respondent had indicated gambling as an interest, and all reported having been to a casino in the last 12 months. A summary of our key findings follows. For more information on the full survey results or customized data cuts, please contact The Innovation Group President Michael Soll ( [email protected] ) or Partner Brian Wyman ( [email protected] ) who heads Innovation Analytics.

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