In The Kn
o
w
The Weekly Newsletter of The Jefferson County Chamber of Commerce
Friday, July 19, 2019
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This Week's Featured Video
How to Boost Your Career in a Ruthless Job Market
And Why You Should Cultivate the Three-Year Itch
Neil Irwin, senior economic correspondent at
The New York Times
, offers a whole new way to look at your career and where you work, explaining why you shouldn't view your current job as your last, forever job. According to Irwin, "One of the most important aspects about working at a company isn't just the money you are paid — it's about the experiences they give you and how they set you up for the future. On top of getting a raise, you should be mindful how an employer is trying to help you expand your horizons so that you can rise to the top of the lattice."
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Modern Marketing 101:
How Much Should You Spend on
Social Media Marketing?
Adam Bornstein of Pen Name Consulting examines a vital question about social media marketing: How much should you spend on it, especially when social media platforms are becoming smarter about playing the supply-and-demand game? As with all things in our multifaceted world, the answer involves diversification. You can find Bornstein's full analysis
here
.
From last week:
Influencer Marketing has pretty much become the rage among social media marketers. Basically, an influencer is someone whose social media presence carries weight with the average user/consumer. It's similar to having a celebrity endorsement. And just as celebrity endorsements carry some potential baggage, influencer marketing does, too. Here are six of those dangers,
according to SocialMediaToday
.
If you missed or want to re-read any of our previous Modern Marketing 101 installments, click
here
. We encourage you to print, save, share, and add these articles and resources to your business or organization's social media marketing manual.
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DON'T MISS AN INFORMATIVE AND TIMELY WORKSHOP
Social Media Bootcamp
When: Wednesday, July 24th, 2019
Time: 9 a.m. to 11 a.m.
Price: $20 per person, pre-registration and payment is required
630 Market Street, Steubenville (parking and entrance are in rear of the building)
The
Ohio Small Business Development Center (SBDC)
at Kent State at Tuscarawas will partner with the Jefferson County Chamber of Commerce to host a small business workshop titled "Social Media Bootcamp." The cost is $20 per person and pre-registration and payment is required.
Social Media is a powerful (and mostly free) way to promote your business. Bring your laptop, cell phone, or tablet and be ready to make progress for your business in this innovative workshop created just for the Small Business Development Center. This class focuses primarily on Facebook and Instagram basics. Know the difference between personal and business pages, boosting and ads, how to schedule and post efficiently, how to find and understand basic analytics and lots more.
The presenter will be Cyndi Miller, MBA, with Summit Integrated Marketing Communications. Space is limited to 15 attendees so register now by click
ing
here
. All
attendees must register online. If you have any questions, please contact Deanna Spencer at
dmspence@kent.edu
or 330-308-7522.
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DON'T MISS THE AUGUST COFFEE & CONNECTIONS!
The Chamber's most popular monthly speed networking event.
Coffee & Connections
Wednesday, August 14th, 2019
8 a.m. to 9 a.m.
Margaret's Cafe
805 North 5th Street, Toronto
Admission: $15 per person.
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THE AMBASSADOR BURGER BASH - AN ANNUAL TRADITION!
Ambassador Burger Bash
When: Wednesday, July 31st, 2019
Time: 5 p.m. to 8 p.m.
Price: $20 per person in advance, $25 at the door.
Where: The Green Space at Franciscan Square
University Blvd., Steubenville
Don’t miss the 2019 Jefferson County Chamber of Commerce Ambassador Burger Bash and Corn Hole Competition.
Contact the Chamber offices or see any Ambassador Club member for tickets. For more information on sponsorships, tickets, or additional questions, please contact Nicole Adamski, Ambassador Club Secretary, at 740-792-8050 or via email
here
. Proceeds benefit the Anita Jackson Scholarship fund.
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HEADS UP FOR
HEAD SHOT HAPPY HOUR!
Head Shot Happy Hour
When: Thursday, July 25th, 2019
Time: 3 p.m. to 6 p.m.
Price: $50 individual, $125 group
630 Market Street, Steubenville
Often, a head shot is what reflects your professional image to a prospective customer before you ever get to the chance to meet them. And once a year, the Chamber makes it easy, fast and painless for you to check this off your list.
This year's featured photographer is
Bella Lux Images
from Steubenville. The Chamber will provide you with light refreshments and an area to freshen up or change clothes. And
Be Spa
, one of the area's most impressive salon, spa and yoga destinations will be on hand to help you take care of last minute hair and makeup tweaks. Remember - our time slots fill up fast so book yours today by calling the Chamber offices at 740.282.6226 or by emailing Cassie Balvin at cbalvin@jeffersoncountychamber.com. The cost is just $50 for individual shots and $125 for group shots. Payments are made that day by cash, check or credit card. Can't make it that day? Contact Brandi at
Bella Lux Images
via email
here
to book an appointment at her studio.
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Member Morsels
Remember to visit individual member websites by clicking on the business name or logo.
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On the Menu: Fundraising, Planning, and Appeals -
Presented by Experts from the WVU Foundation
The
Community Foundation for the Ohio Valley
is pleased to announce On the Menu: Fundraising, Planning, and Appeals, a lunch-and-learn workshop series covering topics to strengthen Ohio Valley nonprofits, presented by experts from the WVU Foundation. The event will be held on Tuesday, August 20th, 2019, from 10 a.m. to 1 p.m. at The Highlands Event Center, which is located at 335 Wharton Circle, Suite 235, in Triadelphia, W.Va. The cost to attend is $20.
For more information, please contact Brianna Hickman at 304-242-3144 or via email
here
.
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The Josh Merriman Foundation is excited to announce the 2nd Annual
Josh Merriman Foundation
Golf Outing which is set for Saturday, August 17th, at the Steubenville Country Club. Registration begins at 11:30 a.m. with a four-person scramble beginning at 1 p.m. The team cost is $400 and dinner only is $40 per person. A steak dinner, award ceremony, and silent auction will immediately follow golf at approximately 6 p.m.
You are invited to support this important event with a sponsorship, door prize or silent auction item, or beverage donation. With questions, to register a team, or to make a donation, please contact Bob Merriman at 740-632-3673 or Michael Barber at 740-424-3909.
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Creative Advertising with Proforma
Proforma Innovative Services
knows how difficult it is to know if you have the best value on your marketing dollars. To help you with this, they offer both a website AND personal service. If you want to shop online, click
here
and browse their many, many items. If you don't see what you need or if you just want to guarantee that you have indeed found a great deal, contact Tina Thompson. It's her job to keep an eye on the market, track the sales, and provide creative ideas for marketing your business. Give her a call at 740-275-8699 or email her
here
, and she'll tell you what's hot and what's not in promotional products marketing.
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Feature your business or organization's news or events in "Member Morsels" by completing a quick online form. Click below.
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Around the State. Around the Country.
Up-to-Date Information from the Ohio and United States Chamber of Commerce
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Ohio Supreme Court Agrees with Ohio Chamber and Improves Ohio's Legal Climate
The Ohio Supreme Court’s decision in New Riegel Local School Dist. Bd. of Edn. v. Buehrer Group Architecture & Eng., Inc., which was released yesterday, marks a win for the principle of using legislative intent to guide a court’s statutory interpretation.
The court found that Ohio’s construction statute of repose applies to both breach of contract claims and tort actions. Whereas, the court had earlier held that a prior version of the statute only applied to tort claims. The Ohio Chamber of Commerce submitted to the court an amicus brief urging the court to apply the statute to contract claims, so we believe the decision that was reached will improve Ohio’s legal landscape.
A strong statute of repose is important because it will prevent liability in any lawsuit brought after a specified time even if that timeframe ends prior to an injury or damage occurring. A statute of repose brings certainty and predictability for architects, engineers and construction companies because without a statute of repose, those professionals could face liability on a project to build a bridge, road, structure or any other improvement for an indefinite amount of time.
Read the article in it
s entirety by clicking
here
.
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Tariffs Make American
Whiskey Makers Tipsy
American whiskey exporters may have caught a break last month, but they’re still feeling punch drunk from being trapped in trade disputes among U.S. trade partners.
Last year, after the Trump administration imposed steel and aluminum tariffs, other countries responded with tariffs of their own. The European Union imposed a 25% tariff on American whiskey, China and Mexico did the same, while Canada imposed a 10% tariff.
In May, Canada and Mexico dropped their tariffs on American whiskey after the U.S. lifted steel and aluminum tariffs, but producers still face EU and Chinese duties.
Exporters had a good start to 2018. In the first six months, American whiskey exports overall grew 28%, according to the Distilled Spirits Council. But after retaliatory tariffs were imposed, exports fell 11% compared to the second half of 2017.
Looking at trade with the EU, American whiskey exports in the first half of 2018 increased 33% compared to the first half of 2017. But after EU tariffs were imposed exports fell 13.4% compared to the second half 2017.
Read the article in its entirety by clicking
here
.
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The Library Link
Great Books About Business With Just A Click
Your link to success begins at the library. Each week in "In The Know,"
you to a business book or magazine that will inspire, teach, inform, or elevate you, professionally and personally. This week's book is:
Have You Tried Lynda.com?
Did you know that in May more than 82,000 Ohio library cardholders took advantage of the free training available on Lynda.com/LinkedInLearning?
Lynda.com is now LinkedIn Learning. Available FREE on
PLSJ's website
,
Lynda.com/LinkedInLearning
offers online courses in business, 3D animation, Photoshop, Microsoft Office, and thousands more! Businesses that normally subscribed to Lynda.com now have access to it for free.
This eResource is available to library cardholders. To get free access you must go through the library's website. Ohio Library Council has a partnership to provide this database from all Ohio public library websites for FREE- a first of its kind.
View
Lynda.com
by clicking
here
.
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Today in History
- July 19, 1942 -
From History.com:
On this day in 1942, the agricultural chemist George Washington Carver, head of Alabama’s famed Tuskegee Institute, arrives in Dearborn, Michigan at the invitation of Henry Ford, founder of Ford Motor Company.
Born to slave parents in Missouri during the Civil War, Carver managed to get a high school education while working as a farmhand in Kansas in his late 20s. Turned away by a Kansas university because he was an African American, Carver later became the first black student at Iowa State Agricultural College in Ames, where he obtained his bachelor’s and master’s degrees. In 1896, Carver left Iowa to head the department of agriculture at the Tuskegee Normal and Industrial Institute, a school founded by the leading black educator Booker T. Washington. By convincing farmers in the South to plant peanuts as an alternative to cotton, Carver helped resuscitate the region’s agriculture; in the process, he became one of the most respected and influential scientists in the country.
Like Carver, Ford was deeply interested in the regenerative properties of soil and the potential of alternative crops such as peanuts and soybeans to produce plastics, paint, fuel and other products. Ford had long believed that the world would eventually need a substitute for gasoline, and supported the production of ethanol (or grain alcohol) as an alternative fuel. In 1942, he would showcase a car with a lightweight plastic body made from soybeans. Ford and Carver began corresponding via letter in 1934, and their mutual admiration deepened after Carver made a visit to Michigan in 1937. As Douglas Brinkley writes in “Wheels for the World,” his history of Ford, the automaker donated generously to the Tuskegee Institute, helping finance Carver’s experiments, and Carver in turn spent a period of time helping to oversee crops at the Ford plantation in Ways, Georgia.
By the time World War II began, Ford had made repeated journeys to Tuskegee to convince Carver to come to Dearborn and help him develop a synthetic rubber to help compensate for wartime rubber shortages. Carver arrived on July 19, 1942, and set up a laboratory in an old water works building in Dearborn. He and Ford experimented with different crops, including sweet potatoes and dandelions, eventually devising a way to make the rubber substitute from goldenrod, a plant weed. Carver died in January 1943, Ford in April 1947, but the relationship between their two institutions continued to flourish.
For more events that took place on July 19th,
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- 66% -
The percentage of the United States predicted to swelter through "a dangerous and widespread" heat wave this weekend. This includes the Ohio Valley. For information on cooling shelters throughout the Valley, please click
here
. And please stay safe this weekend!
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Questions about Oil & Gas?
These non-profit organizations are here to help you stay up-to-date on the oil and gas industry
in Jefferson County:
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Get The Information You Need - The Chamber Staff Is Here To Help
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Janet McLaughlin
Investor Relations Coordinator
Janet will assist you with utilizing your membership benefits, answering questions about member programming or how to promote your business through the Chamber.
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Tricia Maple-Damewood
President
Contact Tricia with suggestions, input or feedback on member programming, how to get involved on a committee or special project or with questions or information about anything related to the Chamber.
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Cassie Balvin
Administrative & Accounting Assistant
Cassie will assist you with event registrations, updating your membership information, questions about your dues or event invoices and any other Chamber programming questions you may have.
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Contact Us
The Jefferson County Chamber of Commerce
630 Market Street
Steubenville, OH 43952
Phone: 740.282.6226
Fax: 740.282.6285
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