KBA'S WEEKLY NEWSLETTER

DECEMBER 31, 2020

TAKING A FLYING LEAP INTO 2021

GLANCING BACK AT 2020, LOOKING AHEAD TO 2021

I happened to see the above picture and couldn't help sharing it with you because I believe that it accurately depicts our current state of mind. Even if it means taking a giant leap of faith off of a cliff, we are all anxious and ready to make that leap into what we hope and pray is a year of renewal and a return to normalcy.

I speak for everyone at KBA when I tell you that we are so thankful for your membership and more importantly your friendship and support. I am proud to say that your leadership team at KBA believes that with each new challenge comes a new opportunity to serve you... and 2020 certainly brought plenty of new challenges and opportunities!

A quick glance back at 2020...

Launched our new partnership with Affinity X to offer member stations the opportunity to explore digital advertising without any upfront investment.
Hosted our first legislative reception at the State Capitol.
Worked with State and National officials on COVID-19 related issues that were critical to broadcasters.
Provided guidance on filing for SBA payroll protection loans.
Offered over 90 hours of free webinars and continuing education on best practices, crisis leadership, working from home, selling in a pandemic, remote operations, license renewal, public file requirements and more.
Distributed over 10,000 face masks to member stations.
Awarded over $23,000 in scholarships to students.
Assisted stations and journalists with training and best practices for reporting during rioting.
Lobbying efforts included: performance tax, consent decrees, spectrum, diversity in broadcasting, retransmission consent, advertising tax and expanded PPP funding, just to name a few.
Conducted free Alternative Broadcast Inspections to members whose certification was expiring.
Assisted stations with protocols for reopening studios to the public.
Honored 7 new Legacy award recipients, 17 Excellence In Broadcasting award recipients and welcomed a new KBA Ambassador.
Hosted numerous virtual meetings with members of Kentucky's congressional delegation.

Looking ahead to 2021...

Reflecting on the difficult decision to postpone the 2020 annual conference, we can hardly contain our hope and enthusiasm to see each of you in-person, in Owensboro, September 19-21, 2021.
COVID-19 vaccine messaging and availability for front line journalists covering the pandemic.
Efforts will continue in the new year to expand and enhance the statewide EAS system with reliable redundancies to ensure 100% deliverability to protect our listeners and viewers.
Through our established relationships, we will engage and interact with Kentucky's state and national delegates regarding key issues that either threaten or benefit broadcasters.
KBA's Member Service Committee will be announcing a new partnership with the Radio Advertising Bureau (RAB) to offer members free online sales certification, executive leadership training and unlimited access to RAB's extensive vault of sales training webinars. Other 2021 member benefits include: Rising Above Summit 2, Local Broadcast Sales webinars, continuing education reimbursements, pre-employment testing, ABIP inspections, legal and engineering hotlines, background screening discounts and so much more.
The Education Committee will be working intentionally and strategically to increase scholarship awareness within our stations, at colleges, universities and technical institutions.
The Awards Committee will begin planning another celebration of broadcasting to honor individuals and stations for their excellent work, commitment and service.
The Executive Leadership team is committed to increasing membership engagement, acting in your best interest and solving problems in proactive and reactive ways.

Let me conclude by saying THANK YOU! Your tireless commitment to serve your communities is often taken for granted. Even a global pandemic, which stopped the economy in its tracks, didn't stop you from informing, educating and serving your listeners, viewers, advertisers and communities.

Please know that we exist to serve you, so that you can serve others! Don't hesitate to let us know how we can serve you better in 2021.

HAPPY NEW YEAR FROM YOUR KBA!!!!

Chris Winkle

President

Kentucky Broadcasters Association

MEMBERSHIP RENEWAL STARTS NEXT WEEK: WHAT YOU NEED TO KNOW

The new year brings about our annual membership renewal process. As you are well aware, our membership dues are nominal compared to the valuable member services provided.

A special newsletter will be sent next week with a 3-step renewal process using our brand new GrowthZone membership database.

While we are super excited about the new website and database, I want to caution you that the transition won't come without a few growing pains. Be confident knowing that we are just a phone call away and more than happy to help guide you through the process.

There are a couple of things to keep in mind before you receive renewal instructions next week.

Please read the instructions carefully and throughly.
This is a brand new database. We opted not to merge data from the existing database in an effort to update information for stations and personnel.
Going forward, the new website and database will facilitate all member services including registration for the annual conference, RAB certifications, webinars, reimbursements, inspections, etc. Therefore, you will want to include all personal who may require access in Step 3.
Do not use your existing login credentials. Please wait for the renewal link and 3-step instructions coming next week.

Please don't hesitate to reach out if you have any questions next week after receiving the renewal instructions.

Amber Rhodes

Director of Membership & Events

amber@kba.org

(502) 848-0426

THE CARES ACT, A USERS GUIDE FOR BROADCASTERS

The NAB has updated their website, The Cares Act, A Users Guide for Broadcasters, to reflect the COVID-19 Emergency Relief Package and what it means to you.

CLICK HERE FOR MORE

RISING ABOVE REGISTRATION NOW OPEN

Why should you attend Rising Above on January 27th and 28th?

Hear from eight of the top trainers in the industry!
Gain industry insight from your peers on what’s working and what's not.
Feel charged & ready to take on 2021and beyond.
Registration is FREE courtesy of the KBA!
Who wouldn’t want to attend a virtual cocktail hour!?

Rising Above: A Virtual Sales & Management Media Summit will be held on January 27th and 28th through a LIVE video feed. This way you can stay within the comfort and safety of your own home or office. This day and half summit will teach, coach, inspire and motivate your members to rise above the challenges of today’s sales environment.

JEFF SCHMIDT'S SALES TIP OF THE WEEK

STOP MAKING STUPID DECISIONS

October 30, 1935 - Dayton Ohio. Military members gathered for what the Defense Department called a “live demonstration” of the capabilities of the next-generation bomber. In short, they were “shopping” and had invited manufacturers to come “pitch” them. Boeing Corporation was among those seeking the contract.

For many, inviting others was a mere formality - Boeing’s new Model 299 would be the hands-down winner. A reporter from Seattle called the plane a “Flying Fortress.” It could carry five times the number of bombs that army specifications called for. It flew faster than previous bombers, and nearly twice as far. The plane taxied onto the runway, an impressive 103-foot wingspan with four engines – it was a magnificent beast in motion.

Major Ployer P. Hill pushed the throttle levers forward. Speed increased, the plane lifted off the runway climbing to just past 300 feet. It stalled, slouched to the right, and came crashing down in a fiery Mess. Two of the five crew members died, including Major Hill.

The investigation revealed nothing mechanical had gone wrong. Pilot error was cited as the reason for the crash. Major Hill forgot to release the locking mechanism on the rudder and elevator controls during takeoff. This error caused the Army to go with a much simpler design by Douglas and considered the Boeing plane too difficult for any pilot to fly.

Boeing nearly went bankrupt. A group of test pilots was brought in to solve the problem. Given the complexity of the aircraft, they decided on a simple approach: the pilot’s checklist. Atul Gawande, in his book The Checklist Manifesto, credits this story as the origin of “the checklist.”

What does flying a B-17 have to do with selling? Selling today is far more complex. Channels of communication are exploding; information access is beyond our ability to contain. Just as flying a plane is both as fundamental and yet much more complex and complicated than when Wilbur and Orville -or Boeing, for that matter--first took flight – selling today requires the same attention to minute details. Salespeople need a system to remind them of the basics and simplify the complexity of the sales process.

If you’re like me, you’ve walked away from more than a few meetings with clients, and said, “Darn it, why didn’t I remember to...” A checklist helps prevent that. Because checklists are so important in a variety of professions from flying planes to performing brain surgery, you can easily find or create checklists for your sales process.

At the RAB we have a Pre-Contact Checklist. Critical things you should do, before having ANY contact with a client or prospect. If you’d like a copy of the checklist, shoot me an email.

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES...

ACCELERATE 2021 WITH RAB REVENUE BUILDING RESOURCES

One-hour, Live Online Presentation

Wednesday January 06, 2021 at 12:00PM Central Time.

This session is provided FREE to active KBA member stations.

JANUARY 10TH: AN IMPORTANT DATE FOR BROADCASTERS

Quarterly Issues/Programs List Due—All full-power radio, full-power television, and Class A television stations must upload to their Public Inspection File by this date the Quarterly Issues/Programs List covering the period October 1, 2020 through December 31, 2020.

Class A Television Continuing Eligibility Certification—Class A television stations are required to maintain documentation in their Public Inspection File sufficient to demonstrate continuing compliance with the FCC's Class A eligibility requirements. We recommend that by this date Class A television stations generate such documentation for the period October 1, 2020 through December 31, 2020 and upload it to their Public Inspection File.

Quarterly Fundraising Reports—All noncommercial educational TV and radio stations that changed or suspended their regular on-air content to conduct third-party fundraising to benefit a non-profit organization must generate relevant documentation for the period October 1, 2020 through December 31, 2020 and upload it to their Public Inspection File by this date.

KY JOURNALISM HALL OF FAME NOMINATIONS ACCEPTED THRU 1/15

Nominations for the 2021 Kentucky Journalism Hall of Fame are being accepted now until January 15, 2021. The sole criterion for selection is that nominees should have made a significant connection to Kentucky and have been active in journalism long enough to establish that the contributions they have made to the profession are significant. Kentucky natives or journalists who were raised or educated in Kentucky but practiced journalism elsewhere are eligible for nomination and selection. For details and instructions on how to submit a nomination, click here.