April 18, 2019
Dear friends and colleagues:
As San Bernardino Community College District nears its first 100 years serving Inland Southern California, we are embracing a new visual identity system that distinguishes SBCCD as the home of Crafton Hills College, San Bernardino Valley College, and Empire KVCR TV/FM.
Distilled into a sentence, our brand's key message is this: "SBCCD is a family of two sister colleges with a public radio and television station, all working together to ensure our community has pathways to opportunity."
Our new brand embraces San Bernardino's historic arrowhead, a geological landmark etched on the foothills of the San Bernardino Mountains that can be seen from miles around.
Why is SBCCD adopting a new look?
SBCCD is setting the stage for the future, and now is the right time to align our bold vision with a bold new brand.
This fall, our colleges are welcoming the first class of 1,000 students under
The Free College Promise
. A new media academy linked to Empire KVCR is opening this year. The vision? To train the next generation of radio, television, and digital media professionals to take part in California’s $504 billion creative economy. And with the support of local voters who approved Measure CC in 2018, $470 million in classroom and facility renovations are on the horizon.
We are making transformative changes to meet our community’s needs.
As we approach our 100 birthday in 2026, we want even more students, parents, alumni, educators, philanthropists, business and civic leaders to join us in our educational mission.
How long has this new look been in development?
The development of SBCCD’s new brand identity originates with the board of trustees’ approval of the districtwide strategic plan in 2016.
Goal 2, Objective 2.3: “Enhance the public image of the San Bernardino Community College District.”
Who was involved with developing SBCCD’s new look?
We convened a districtwide brand identity task force in August 2017 composed of students, faculty, and staff from Crafton Hills College, San Bernardino Valley College, Empire KVCR and SBCCD. The new look is a culmination of the vision and aspirations of more than 1,500 people — faculty, students, staff, alumni and community leaders — who contributed ideas and feedback via focus groups, listening sessions, emails, and online surveys. At their January 2018 meeting, the board of trustees approved the task force’s recommendation to update the college district’s brand identity.
Were costs considered?
SBCCD is taking a cost-neutral approach by phasing-in the rollout of branded materials, spreading the costs over time and executing the new identity within existing budgets.
When is the new look taking effect?
Digital and printed materials with the new branding will begin rolling out this month. The entire transition is expected to be complete by fall 2019.
When we use the same brand elements, we distinguish SBCCD from other higher education institutions, and we speak with one voice about SBCCD's unwavering commitment to put our students and our community at the center of everything we do.
Do you have a question or suggestion for me?
As always, I welcome your questions and suggestions to make SBCCD an even better place to work and learn. Please email me at
bbaron@sbccd.edu
, and you may see your question answered in the next Chancellor's Chat.
Onward,
Bruce
Bruce R. Baron
Chancellor
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INSIDE LOOK
SBCCD's new logo puts community at the center
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Learn more about the look and feel of SBCCD's new brand identity.
If you work in District Support Services -- like Business & Fiscal Services, Human Resources, or Economic Development & Corporate Training -- please feel free to
update your email signature
and
order new business cards
starting today.
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OUR PROMISE
The Free College Promise catches statewide attention
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The Free College Promise kicked-off on Friday, March 8, where we were joined by more than 100 high school students, Chancellor Eloy Ortiz Oakley, Senator Connie Leyva, and Assemblymember Eloise Gomez Reyes to announce two years of free college to 1,000 high school graduates, starting with the Class of 2019
. This event caught fire and landed coverage on
ABC 7 Eyewitness News
,
Univision 34
,
Empire KVCR
,
The Sun
,
El Excelsior
,
Inland Empire Community News
, and
InlandEmpire.US.
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COMMUNITY SERVICE
SBCCD helped relaunch the San Bernardino County Spelling Bee
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Austin Leong of Serrano Middle School in Montclair became the champion of the San Bernardino County Spelling Bee sponsored by San Bernardino Community College District with the winning word “coalition.” Leong competed with 24 spellers from K-12 schools across San Bernardino County for a total of 49 rounds. Spellers competed at the San Bernardino Valley College auditorium on Saturday, March 16.
“The San Bernardino County Spelling Bee is not just a competition, it’s an opportunity to instill in young students the importance of hard-work, persistence and goal-setting,” said Chancellor Bruce Baron.
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SUPPORTING STUDENTS
Crafton raises $125,000 at annual gala to benefit students
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Crafton Hills College recently held its annual dinner gala and raised $125,000 to support student success. At the event, Yucaipa Councilmember and Mayor Pro Temporary, David Avila, was recognized as Crafton Hills College's 2019 alumnus of the year for his passion of higher education and his commitment to the community. Attendees enjoyed a live band, dinner, dancing and a silent auction with prizes like dodger tickets, a private sailing adventure, and even a stay in Kauai for seven nights.
All proceeds support campus programs, activities, and students through internships, emergency textbook loans, scholarships, honors program, arts programs, and so much more.
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ORGANIZATIONAL EXCELLENCE
Enhance your workplace, take the employee survey by April 26
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With your opinions and feedback, San Bernardino Community College District is planning for the future. Take the employee survey; it takes approximately 15 minutes to complete. All of your responses are anonymous and answering each question is optional. The questions in this survey apply to SBCCD's Business Services, Police, Economic Development & Corporate Training, Facilities Planning & Construction, Fiscal Services, Human Resources, Empire KVCR, and Technology & Educational Support Services. The survey closes on Friday, April 26.
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CELEBRATING DIVERSITY
3rd Annual 'FoodIE Fest' Coming to SBVC on April 23
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San Bernardino Valley College is hosting the third annual FoodIEFest 2019 at 3 p.m. on Tuesday, April 23. This “mini international food festival” promises to bring international cuisines from across the Inland Empire to campus for the community to enjoy. Local vendors will offer an assortment of hot and cold international foods for purchase, and SBVC’s Culinary Arts program will serve a special menu inspired by international cuisine.
Students, faculty, staff and community members are encouraged to grab a bite to eat, set up a picnic blanket on the SBVC lawn, and watch the musical and dance performances in front of North Hall. Admission is free.
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TECHNOLOGY UPDATE
A new student information system is on the horizon at SBCCD
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SBCCD’s Technology and Educational Support Services is carefully evaluating how to improve our current student information system and provide a better user experience for our students, faculty and staff. SBCCD's Chief Technology Officer Luke Bixler gives an update.
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WORK + LIFE BALANCE
Healthy living, art, music at Crafton's Herbivore Festival, April 28
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Are you a seasoned vegetarian or would like to learn more about plant-based living? The Herbivore Festival is set for 11 a.m. to 5 p.m. on Sunday, April 28 at Crafton Hills College. Organized by the Department of Kinesiology and Health, the family-friendly event features lectures, cooking demos, fitness activities, musical and art performances, activities for kids, and a variety of vendors. Admission is free and open to the public.
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EXCELLENCE IN EDUCATION
SBVC earns top ranking for computer science education
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San Bernardino Valley College was recently ranked in the top 50 colleges of the nation for offering affordable quality education for one of best online software engineering programs. This ranking by
AffordableCollegesOnline.org
, was based on the availability of career and academic counseling, and student access and awards to direct financial aid.
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STAY TUNED
Empire KVCR has changed frequencies
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Empire KVCR has a new television and radio tower at the top of Box Springs Mountain overlooking UC Riverside and Moreno Valley. The new tower increased in height from 150 feet to 345 feet as part of SBCCD's participation in the FCC broadcast spectrum auction. What does this mean for KVCR audiences? If you watch channel 24 on an over-the-air antenna, you need to make some adjustments to your television and/or antenna.
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AT YOUR SERVICE
How can SBCCD's Printing Services help you?
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Beyond brochures, flyers and business cards, Printing Services is now offering new products to promote your programs and campus activities. They can help you design and print pop-up banners, name badges, stickers, window clings, door hangers, calendars, branded notepads, presentation folders and more.
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7th Annual Crafton Hills vs. Valley College Poetry Slam
April 24 at 7 p.m.
San Bernardino Valley College
Women in Fire Service Seminar
April 27 at 9 a.m.
Crafton Hills College Public Safety & Allied Health Building
Herbivore Festival
April 28 at 11 a.m.
Crafton Hills College Quad
SBVC Retirement Party
May 6 at 10 a.m.
San Bernardino Valley College B-100
CHC Retirement Reception & Employee Appreciation
May 9 at 3 p.m.
Crafton Hills College Crafton Hall
SBVC Pacific Islander Graduation
May 10 at 4 p.m.
San Bernardino Valley College Greek Theatre
24th Annual Spotlighting Our Success Awards
May 10 at 5:30 p.m.
San Bernardino Valley College Campus Center
100th Fire Academy Graduation
May 11 at 4 p.m.
Crafton Hills College Public Safety & Allied Health Building
SBVC Black Graduate Celebration
May 17 at 4:45 p.m.
San Bernardino Valley College B-100
SBVC Puente Year-End Celebration
May 17 at 5 p.m.
San Bernardino Valley College Campus Center
SBVC Pharmacy Technology Pinning Celebration
May 21 at 4:45 p.m.
San Bernardino Valley College Auditorium
Middle College High School Graduation
May 22 at 6 p.m.
San Bernardino Valley College Greek Theatre
Commencement
May 24 at 9 a.m. at San Bernardino Valley College
May 24 at 6 p.m. at Crafton Hills College
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About SBCCD
San Bernardino Community College District serves 18,000 students through Crafton Hills College and San Bernardino Valley College. For nearly 100 years, our colleges have provided access to affordable, award-winning education and career training programs for the residents of Big Bear, Bloomington, Calimesa, Colton, Fontana, Grand Terrace, Highland, Lake Arrowhead, Loma Linda, Redlands, Rialto, San Bernardino and Yucaipa. We educate the health care professionals that serve our medical needs, veterans who have served our country, police and firefighters who keep us safe, and skilled workers who fuel our economy. Beyond our colleges, we educate and inspire learners of all ages through Empire KVCR, the NPR and PBS affiliate station for Inland Southern California on 91.9 FM and TV channel 24. Learn more at
www.sbccd.edu
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Board of Trustees
John Longville, President
Dr. Anne L. Viricel, Vice President
Joseph Williams, Clerk
Gloria Macias Harrison, Member
Dr. Stephanie Houston, Member
Frank Reyes, Member
Dr. Donald L. Singer, Member
Autumn Blackburn, Student Trustee
Elijah Gerard, Student Trustee
Chancellor
Bruce R. Baron
Presidents
Dr. Kevin Horan, Crafton Hills College
Diana Z. Rodriguez, San Bernardino Valley College
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