The coolest toys featuring characters kids ❤️. See them all...

New instruments AND a family car play set are here.  Watch the Full Video...

Slime, collectibles, DIY jewelry, and MORE!   Read more...

Blume dolls feature one of the coolest reveals ever! Read more...

Buzz, Woody, and all their friends come to the toy box with Mattel's new line.   Read more...

Avoid the summer slide! Read more...

Jackie Breyer shows off summer must-haves with CNBC. Read more...

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