By Jeff Adair, Editor
The beneficial impact of cashless readers on vending sales has long been established, but what many operators may not know is that cashless technology does not cannibalize cash purchases. A recent study commissioned by
USA Technologies Inc.
actually found that cashless technology increases cash spending in a vending machine.
The study, conducted by Michigan State University, found that cashless technology improved top line sales growth more on a percentage basis for low performing machines, defined as machines producing under $2,000 in annual sales, than for higher performing machines. The study was presented during the recent
National Automatic Merchandising Association
show in Las Vegas,
The results were presented by Jim Turner, vice president of cashless deployment services at USA Technologies, and Michael McCall
, Ph.D., the NAMA endowed professor of hospitality business at MSU’s
Eli Broad School of Business.
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Users of
Bluecode
, the first pan-European mobile payment scheme that enables cashless payments via Android smartphone, iPhone and Apple Watch combined with merchant driven value-added services, can now pay for purchases using the
Nayax
card reader. The integration allows operators offering Nayax card readers to reach tens of millions of debit account (Girokonto) users in Germany, greatly increasing their revenue potential.
A consumer can select the Bluecode payment option, scan a QR code with a Bluecode enabled app, and complete the transaction. The Bluecode app, and all other Bluecode enabled apps, can be downloaded for Android and iOS and be used on Apple Watch smartwatches.
“We are delighted to add value to Nayax’s payment solutions in the central European region. From now on German and Austrian Bluecode users can make direct transactions from their bank account by paying at a vast number of unattended, automated machines integrated with Nayax’s payment devices,” said Claus Drennig, head of delivery at Blue Code International.
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Gimme
recently introduced its Gimme VMS, which uses live field data to provide magnified and insightful access into operational data for micro market, vending, and OCS/delivery management. This translates to increased sales from optimized merchandising at the point of sale, fewer stockouts and increased route and warehouse efficiency.
"We designed Gimme VMS to respond to our customers' evolving technology needs," said Cory Hewett, co-founder and CEO of Gimme.
Gimme VMS combines the computational power and scale of cloud-based architecture with the intuitive, easy-to-master user interface that comes from a mobile-first design strategy. Gimme built its VMS mobile first so it could work harmoniously with other applications and allow users to visualize their entire operation on one device.
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Aramark
has expanded its use of artificial intelligence (AI) in Major League Baseball stadiums where the company operates, through a partnership with
Mashgin
, a Palo-Alto
,
Calif.-based technology company, which creates express self-checkout kiosks that use computer vision to scan multiple items without barcodes simultaneously, reducing the time consumers spend waiting in retail checkout lines.
Aramark has deployed Mashgin units across its ballpark portfolio, as part of a new “Walk Thru Bru” grab-and-go beverage market concept.
Fans are able to place the items they wish to purchase on the Mashgin unit, where they are scanned simultaneously for quick payment – increasing speed of service and allowing fans to get back to the action on the field.
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National Sales Director / Editor
Call 847-331-4256
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