July 2019 Newsletter
Videos are 2019's Hottest Marketing Tool
No marketing strategy is expected to dominate in 2019 like video marketing. Video content has become one of the primary modes of engagement between companies and consumers.  
Video content makes it easier for users to quickly absorb basic information about your location.  If they see something they like, they are more likely to take time to investigate and learn more. 
📌 “Adding the L2BH videos to our website pages assists in our marketing plan. We are proud to be a L2BH community and want everyone to know it! And the video was free!”

Marilyn Pint, Executive Director
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Videos can be an intimidating proposition for many businesses, not the least of which because of the prohibitively high costs associated with creating one – often upwards of $1,000! The communities who partner with Live 2 B Healthy® have the advantage of having access to FREE class invitation videos. When new communities begin classes with us, we provide them with a FREE 30 second video for them to use as best fits their purposes. Many of our communities have taken advantage of this benefit.  
📌 “This is actually the first time our communities have utilized Live 2 B Healthy® videos.  We have placed them on our Facebook page, attached them in emails to prospects which being active is important to and will be adding it to the blog on our website as well. Haven't had them posted long enough to have any data to provide, but they are a great additional marketing idea and a way to share the benefits of the classes with prospects and our families.”
Amy Wilcox-Burns
Nothing conveys a message quicker than video on your Facebook Page !
Emails: If you use an email marketing platform like Constant Contact, you can email class invitations to residents, prospects, family, etc.    
The example email on the left is an email campaign we created for Vintage Park Apartments in May 2019.
A short video like this (this one is 30 seconds) adds interest and variety to the email. It also encourages engagement. The information contained in the video is the same as in the block below, but it is interactive. Plus, Vintage Park can easily check their Constant Contact email dashboard to see who viewed the video.
Check out the link to the actual email to see for yourself how effective this simple email can be:
We place a video onto each community's landing page on our Class Schedules to help increase SEO on our site. This benefits the communities that have public classes listed on our site.
Interested in getting a FREE 30 second class video for your community? Just fill out the form on our website and we will get your community up-to-date with our new Summer 2019 Class Invitation Video.
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