Left: Operation Backpack® creative on the NASDAQ building, courtesy of Branded Cities; Top right: Operation Backpack® :15 PSA playing on Taxi TV, courtesy of Curb Taxi Media; Bottom right: Operation Backpack® creative on 72 digital screens in the Fulton and World Trade Centers courtesy of Unibail Rodamco Westfield.
Look for Operation Backpack ® Ads Around NYC!

This month, we are particularly grateful for the support of our dedicated media partners who have donated out-of-home ad space in taxis, in movie theaters, on buses, and on digital billboards in the middle of Times Square and throughout the Fulton and World Trade Centers downtown. Thank you to these amazing brand ambassadors who so generously help spread the word about this vital campaign: Branded Cities , Creative Mobile Technologies (CMT Group) , Curb Taxi Media , NCM, Unibail Rodamco Westfield , and Vector Media .
Watch our Operation Backpack® PSA , now playing in taxis around New York City, courtesy of our partners at Creative Mobile Technologies (CMT Group) and Curb Media!
Our Generous Partners

We’re so grateful to have more than 250 partners (and counting!) join us for this year’s Operation Backpack ® campaign as official sponsors, brand ambassadors, official drop locations, in-kind donors, and more — making this a truly citywide endeavor.

If your company has been promoting Operation Backpack ® in a creative way to your employees, tenants, friends, or family, we'd love to hear about it! Please share your stories and photos with Julie Benns at jbenns@voa-gny.org .

Though you may not have access to a billboard in Times Square, you can still help spread the word by sharing Volunteers of America-Greater New York’s content on Facebook , Twitter and Instagram , and by using the hashtag #OperationBackpackNYC .
Start Your Team on CrowdRise

There’s still time to fundraise for Operation Backpack ® ! The amazing teams highlighted below are only a fraction of the incredible companies, individuals, families, offices, and residential buildings who have donated so far. Last year we raised $191,000 via fundraising teams alone. Help us surpass that amount this year! Follow these instructions to set up your team.
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Help guarantee that every child living in a NYC homeless shelter who needs one receives a new, full backpack this year!