be Cutting Edge - August 2020

August 2020

A Newsletter Committed to Independent Insurance Agents Success & Engagement

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MIIAB Members and Insurance Company Partners Raise $34,100 to Serve Over 102,000 Meals for Minnesota Families

The Minnesota Independent Insurance Agents and Brokers Association, MIIAB, which is made up of over 750 independent agencies throughout the state, raised $34,140.00 to help serve over 102,000 meals to families affected by the Covid-19 virus. The association membership includes independent insurance agents and insurance companies that partner with the MIIAB members to serve the public in providing all lines of insurance coverage for the consumer.

The MIIAB chose Second Harvest Heartland for its ability to provide needed food and relief for all consumers throughout the 87 counties in Minnesota where the MIIAB members do business. Second Harvest Heartland has 6 locations throughout Minnesota. These locations then distribute to other local food shelves throughout the state. Through this partnership, the MIIAB and its members were able to reach more families in more communities where our agents live and work.

Chad Ostermann, President of the MIIAB, is an independent insurance agent out of Mapleton MN, stated that “when the COVID-19 virus struck, the MIIAB members and Insurance Company Partners urged the Board of Directors to support our communities and take immediate action to make a difference that would affect ALL of the insureds we serve as an organization throughout the state.” He added, “ MIIAB has a rich history of supporting local community programs when tragedy strikes and communities come together. The COVID-19 Pandemic is one of those times when our membership did just that.”

We want to congratulate all of our member agencies and insurance company partners who stepped up, yet again, and contributed to a great cause helping raise $34,140.00 which will send $102,000+ meals across the state of Minnesota and our local communities.

Your Local Independent Agent – Always There……Always Cares!

At a recent event, a group of salespeople were asking each other: “What do you mean when you say, sales is a profession and career?” This has come up many times as professional salespeople struggle with those in the business who do not take responsibility for their decisions. Clients appreciate a salesperson with empathy and the ability to develop a total solution versus simply presenting a product. Although the basic rules of selling, like credibility and effectiveness, haven’t changed a lot over the years, techniques that may have been effective years ago need to be re-examined to meet changed circumstances. There are new rules in sales now. The new rules include honesty and integrity; trustworthiness and dedication; fulfilling the real needs of the clients.