EESF’s, "Safe-T-Rider," campaign runs a 60 second online video on key children’s YouTube channels. It has reached more than 1.5 million children ages 4-11.
The video has been shown in over 98 markets across the U.S. and Canada with the highest percentage of views in major cities including New York, Los Angeles, Chicago, Houston, Toronto, Dallas, and Atlanta. The program also includes a 4-minute education video to view online or use in various settings.