2020 Q4 Newsletter l January 2021
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Hello –
We have made it through a very difficult and memorable year that has taught us a great deal about how businesses can quickly and creatively change their direction to best serve their customers' needs. Even during difficult times, there is much to be grateful for.
Throughout the pandemic, we remained open and added heightened safety protocols to protect our team and yours. We have all dealt with supply chain and shipping issues but thankfully we are now past most of those hurdles.
We also had several specials to help our retailers and groomers stock up with added savings. Our updated 2021 Price Sheet is available and we're working on our new digital catalog which should be available shortly.
Our commitment for 2021 is to you, our customer, and taking care of your needs. We are going to continue making our organic pet products, work to improve our sustainability efforts, and support good works through our philanthropy.
Here's wishing all of you a healthy, happy and prosperous new year!
Sincerely,
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Beth Sommers,
President & Chief Merchandising Officer
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The annual Industry Recognition Award is a platform to honor standout products across a variety of pet care categories with the most exciting and functional products that the industry has to offer.
Our Stain & Odor Spray is also a recipient of an Eco Excellence Award and Hot Diggity Award.
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We Need Your Help Voting!
Judges whittled down nearly 1,500 entries from 52 countries to the top 100. We are the ONLY PET PRODUCT featured in the Consumer Goods and Concept category.
Voting now goes to the public and is LIVE through Jan 31.
PLEASE VOTE! This is our first time going after this International award.
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Paw Rescue is a great year-round pet essential. While you know it heals rough paws in the summer, did you know it's also ideal to protect your dog's paws in winter?
During the wintertime, your dog’s paws take a beating with all the snow, ice, salt on the sidewalk, and overall cold weather. It’s important to protect their paw pads. Before walks outside, rub Paw Rescue on your dog's paws as a preventative. This aids in keeping paws soft and supple.
Paw Rescue is free of chemicals, paraben, and fragrance and is safe for dogs with allergies or sensitive paws. The food-grade ingredients make our balm safe if licked. Simply massage gently into your dog’s paw to soften, heal, and protect. Make this part of your regular grooming routine.
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Our popular Education Series is a result of a retailer's questions and seeing that others would also benefit from the added information. Now we have Education pieces for nearly all of our products. Quarterly we add new marketing assets to our web portal that aid in product education for our retail accounts and their associates or the media.
The downloadable links are listed below and are also featured in our Retail & Media assets portal featured on our website footer for Pure and Natural Pet and Pro-Coat Grooming for convenient and easy access for what you need 24/7.
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Ingredients Matter - Cinnamon
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Cinnamon is an aromatic smell of the holidays, but did you know it has healing properties. Cinnamon is used in our canine dental and flea & tick products due to its exceptional health benefits.
DENTAL: Cinnamon is known to have antimicrobial, antifungal, and anti-inflammatory effects on toothache and can aid in fighting bad breath. Cinnamon has an acidic pH that can affect enamel surface roughness.
SKIN: Cinnamon's anti-fungal, antioxidant, and antibacterial properties make it useful against skin infections. Cinnamon also supports blood flow to the skin.
FLEA & TICK: Cinnamon is an effective environmentally-friendly ingredient that helps deter mosquitoes, fleas, ticks, and other pests from attacking your dog.
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Here's what our global furry friends from Brazil, Korea, and the USA are saying about their favorite Pure and Natural Pet products. |
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I moisturizing my lil pinky feet. The effect is really good ☝🏻
It’s USDA certified organic and safe. I could apply plenty of it! I was so satisfied that I repurchased it again.
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Pawtection against fleas and ticks 😎🐶
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Mommy~ Help me help me... I want to wipe my eyes
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I hate baths, but loves my Grooming & Cleansing Wipes. My pawrents use our wipes for between baths. The wipes smell so good 😍😍
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Quarterly, our Blog dovetails into what's topical. With the holidays and many people getting a new puppy, our latest Blog focuses on New Puppy and What You Need.
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Check our web portal for new puppy posts for you to utilize.
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Philanthropy - Making a Difference
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Paws for life K9 Rescue - This past year PFL welcomed 372 dogs into the ‘family’. 119 dogs transported or transferred to other rescues throughout the country. 102 dogs graduated from the Shelter Paws For Life training program!
They will also be training more emotional support partners for our Firefighters and first responders, and continue to match trained PTSD service dogs with veterans in need. None of this could have happened without supporters like you. Donate Now!
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PFL is also a finalist for the PetCo Holiday Wishes Campaign with Mia & Brandy’s story. Mia is a survivor of a school shooting.
This could mean $25k to the rescue to be used to save more lives. Please click the link below and read Mia’s and Vote Now.
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Adopt Roux. (pronounced Roo). He likes to be close at all times, and will even give you a nudge for a pet or just simply sit in front of you so he can stare at you lovingly. If you ignore him, he will be content with sitting or lying in proximity to you. Roux loves to relax and when outside he is curious and loves to sniff around. He is dog social with calm dogs matching his energy level. If you’re looking for a chill best friend, Roux is your boy!
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Adopt Fresco. He's quiet and very mellow. He is friendly with all people he meets. His energy level is LOW, so hanging out at home with you and going for a few neighborhood walks would be ideal for this boy. He is very independent, and likes to move around the house to nap all day.
He is house trained, crate trained, walks well on leash and knows his basic commands.
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Adopt Milo. This handsome baby is Milo, he is playful, friendly and trusting with the people he loves and knows.
Milo is looking for an experienced home with no other dogs or young kids. He likes to relax right next to you, go on walks and get his belly rubbed. His energy level is medium to high, so he would be a great jogging partner!
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One thing remained constant in 2020. Your heart for senior dogs never faltered. These are just a few of the precious pups you helped. We’re asking you to make a difference. Please help our friends at The Grey Muzzle save more senior dogs in 2021! 🐾🐶😍
Your gift gives senior dogs the second chance they deserve. Donate Now!
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Pet Pawlidays - Lets Celebrate
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January
National Train Your Dog Month
Walk Your Pet Month
1/2 National Pet Travel Safety
1/14 National Dress Up Your Pet
1/22 National Ask Your Cat Questions
1/24 Change a Pets Life Day
1/29 Seeing Guide Dog B-Day
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February
Beat the Heat Month
Dog Training Education
National Cat Health Month
National Pet Dental Month
2/15 Westminster Dog Show
2/20 Love Your Pet Day
2/23 World Spay Day
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Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!
Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at [email protected]
For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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