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| QR Codes win Best Performance by a “Bit” Player. Over the last 18 months, QR code downloads have increased 750%, according to Bitly. Half of all full-service restaurants in the US have opted for QR code menus per the National Restaurant Association. |
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| VEG EVENT | SEPTEMBER 23 | 3pm EDT | ZOOM |
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Do not miss Phil Libin’s mmhmm demo at the next monthly VEG meeting, online on Thursday September 23 at 3 PM US Eastern. If ever there’s a guy to put some oomph into your video calls, it’s Phil. He'll be interviewed by MakerFaire Co-Founder and Freeman's Innovation Director, Sherry Huss. And then Michael Kolowich, a video wunderkind,explains how the devil and the dollars are in the details of his Open Exchange Platform. |
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| Our VEG database of event-related products, which we began in January, now includes nearly 600 platforms and products, categorized by a taxonomy we created to make sense of the new world of event tech. This week we welcome our newest category, the Metaverse. Creating a digital twin of yourself to head off into a virtual event or meeting is going to be really awkward at
first, but it’s happening faster than you think. If you’ve got a meeting metaverse product for events, please let us know. You can search our new platform listings for existing metaverse platforms. |
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| Mi Showroom Es Tu Showroom |
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Virtual Showrooms for events debuts on our Virtual Events Group site on September 15th! Our showrooms never sleep so that you can. Here’s a sneak peek at a place to hang your shingle where everyone can find it. |
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| Hyatt’s Ambassador Alliance is a group of 30 of its larger hotel properties that are frequently used for events. I spoke with Lisa Murphy and Maureen “Mo” Storto who run Together by Hyatt, a 4-pillared
program to help its properties and event planners find the new normal. Hyatt invited us all to attend a celebration developed on the Remo platform.
The four pillars are:
- Safety–focuses on the properties’ cleanliness, social distancing and contactless options
- Community–includes a team of experts to help planners create safe events
- Well-being–includes things like better diets, and even meditation and exercise breaks
- Technology–includes onsite production for hybrid events
Hyatt is not alone. In issue 17 of this newsletter we looked at Hilton, Accor and other hotels planning for a safer future. |
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Are NFTs the magic ticket?
Anyone who complains that virtual events are incapable of turning a profit should put Liron David, Founder of Eventique, on speed dial. He spoke at this week’s BizBash
Live in Tampa, encouraging event creators to explore NFT (non-fungible tokens) to offer everything from VIP experiences to extra exposure for sponsors, and of course, winning swag. |
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Visualizing Your Problems
This week Recommendo, Kevin Kelly’s cool site for all sorts of nifty solutions, included Untools. It provides a cornucopia of visualization templates to help you tease out and
articulate your problems and solutions. |
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Earnings and Omens
Despite Zoom’s second-quarter report that beat analysts’ expectations, the stock still fell 12% following the announcement. Pundits are betting videoconferencing sales will slack off or reach saturation. Not to be sidetracked, Zoom continues on its latest efforts to make Zoom a full-featured
platform. This week Zoom announced its integration with Box, the cloud storage system. Users can video conference across devices, but with this new integration, they can also share and access files across devices. |
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Mute Thyself
And watching your mute button is as critical as ever. Almost 1 in 4 execs have dismissed a staffer for making mistakes during video and audio calls, according to a survey that Bloomberg reported (paywall). |
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Legalities in the Metaverse
Let’s suppose my friend and I create a digital sword as an NFT. Or two kids write a song or create a digital performance in the metaverse. Who owns the IP? The old “we’re just the pipe” line is not going to fly in the digital world where residents own digital things. In an article in VentureBeat, Louis Lehot, a business and technology lawyer at Foley & Lardner LLP in Silicon Valley, walks us through how much needs to be figured out to create a “legal” metaverse. |
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Kalman Experiments with a 24x7 Trade Show
As the days of building plywood and plastic trade show booths are being de- and re-constructed, folks are looking for a longer-lasting presence. Kalman Worldwide, creator of a number of tradeshows as the U.S. agents, partnered with Online Expos to create a showroom marketplace that will
become a permanent fixture on the company’s trade exhibit site. The aerospace industry is one of their first targets. |
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| Hoping you all had a wonderful Labor Day weekend despite the fact that we’re all grappling with what the future of Labor will look like. The VEG Team |
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| Share your craziest ideas on our community board. |
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