Postponing an event is a painful action.

There's no doubt that any size of live event scheduled for this spring has no choice but to postpone or cancel due to travel, health and safety concerns around COVID-19. Out of an abundance of caution, we postponed our Ag Marketing in the Digital Age event, moving it to July 14.

It wasn't a difficult choice, but it was painful. We have been working on this first-year event since August and are certain it is needed and wanted. There is a knowledge gap in digital marketing and sales at every level of agriculture -- publishers, agencies, brands and associations. It's a gap that has widened over time and wastes real time and real money on poor planning and execution. The conference was built to close that gap, bringing some of the top minds together for a day to learn from each other while teaching everyone in attendance.

While the agenda was made up of the usual topical suspects -- programmatic, content marketing, search, social, analytics and privacy -- the must dos and must nots and the open Q&A on other topics would certainly have sparked serious conversation about the choices we all make.

As much as we believe in the event, we can see through the strong registrations that it is filling a need. As impressive as the contributor list is, the roster of attendees is equally powerful. It will be a great event to attend.

Maybe you couldn't make the previous date. Maybe July 14 fits your schedule better. Hopefully by July, we'll all be glad to be together to change how digital marketing and sales happens in agriculture.

Join us and make others aware Ag Marketing in the Digital Age is coming this July. MORE

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DATA: Customer Data Platforms continue to sell as the answer for everything but most fall well short of that. Some tools come to the market at five or six figures annually only to fail to generate any real benefit. MORE

DIGITAL MARKETING: As direct-to-consumer brands flocked to digital early on, it created a glut ... forcing many to find traditional routes like direct mail to help them stand out. MORE ... Speed, findability, accessibility, privacy and consistency are cornerstones for good digital marketing. MORE ... Make sure your IT teams/developers are in sync with your business. MORE

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DISPLAY: The cookie is molding and the IAB isn't going to recreate it in a new form. But, there are reasons to be optimistic for advertisers. MORE