Trust in the Whole Grain Stamp has increased steadily over the past six years, with 86% of all consumers today saying they trust the Whole Grain Stamp. This figure is even higher among younger consumers (89%) and parents of young children (91%). Three in four consumers say they would use the Whole Grain Stamp as part of their purchasing decision, and most consumers say they would be skeptical of any whole grain claims made on a product that did not use the Whole Grain Stamp. About two-thirds of consumers say that seeing third-party labeling like the Whole Grain Stamp on foods gives them more confidence in the products they are buying.

Read our blog to see the six key findings from the survey and download the full report for more details on whole grain consumption, whole grain trends, sustainability and environmental considerations, awareness of sprouted grains and various ancient grains, whole grain labeling, and trust, recognition, and understanding of the Whole Grain Stamp.