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What is the ECC Insider?
The ECC Insider is designed for United Way's employee campaign coordinators (ECCs), to give you tips and resources to make your campaign a success. You can see our collection of these and other resources in our Campaign Toolkit.
Update Contacts
Not an ECC for 2021? No problem. Just send the contact information for your company's new ECC to Tracie Feest by August 13 so we can update our contacts.

Thank you for your commitment to our community.
Campaign Growth
Growing your donor base or asking old donors to increase their donations are just two of the possible goals your United Way campaign can employ. Consider your company climate carefully when choosing your goals. If you've experienced cuts and layoffs, it might be more appropriate to aim for a more relaxed participation goal. If your company is experiencing growth, now might be a good time to aim for increases. Here's our tips for how to work towards these goals:

Attracting New Donors

  • Change how you ask. Has leadership approached new donors? Have you sent company-wide emails? How about talking to prospective donors face-to-face about their philanthropic goals?
  • Offer incentives such as half-days, gift baskets, raffles, special recognition or other perks.
  • Host outings, meals, or new donor orientations for volunteers. Two thirds of volunteers donate money to the same organizations they volunteer for, and they tend to give larger gifts than non-volunteers.

Increasing Donations
  • Offer company incentives specifically to donors who increase their gifts.
  • Implement a friendly competition between teams, departments or offices to see who can raise the most.
  • Share with your donors what a dollar buys to help them understand the impact of a larger gift.
Tools for Success
Last Step: Impact 101
Next Step: Campaign Wrap-Up
Coming Up
Third week of every month
Aug. 18, noon to 12:30 p.m.
Virtual

Our impact tours are free, 30-minute lunch and learns where you can see firsthand the impact and day-to-day work of us and our partners. The next tour is with The Arc of Racine County on Aug. 18.
Kickoff Week
Sep. 12 to 18
Virtual

Watch our social media feeds closely the week leading up to Party on the Pavement! We'll be sharing stories, impact and engagement opportunities that you can reference for your campaign and pass on to your teammates.
Sep. 18, noon to 7 p.m.
Downtown Racine

Mark your calendars to join us at Party on the Pavement to help us kick off our 2021 campaign. We'll be hosting raffles, sharing Live United goodies and more! It's free to attend, and no registration is required.
Nov. 30, 2021
Virtual

#GivingTuesday is a global movement unleashing the power of radical generosity. Celebrated the Tuesday after Thanksgiving, this is a great date on which to encourage teammates to donate and think about the ways they give back to their community throughout the year.
Victory Celebration
Jan. 20, 2022
Delta Hotel, 7111 Washington Ave, Racine

Our Campaign Victory Celebration is a chance to commend ourselves on a job well done. We'll share the campaign total, talk about successes throughout the year, and give you a sneak peek at what we're planning for our Centennial year in 2022.