Instagram Best Pactrices

May 30, 2019

Dos and Donts of Instagram Stories

By HeBS Digital, brought to you by 4hoteliers.com

Since Instagram introduced Stories in 2016, the platform has proven to be a successful channel for hotels and we all know that social media has become pay-to-play

And that the visual aesthetic of the Instagram feed is key to ensure you are maximizing organic results. Instagram Stories allows hotels to post in a much more informal, authentic way – allowing you to share news and updates with your followers in creative ways that help your property stand out from the competition. Read on for our quick list of dos and don’ts for success.

Click here for the list of do's and don'ts....

Guest Review Statistics May Surprise You

The 2019 Hotel Reputation Benchmark Report is Here!

Zach, on April 11

Today, we released our fourth annual Global Hotel Reputation Benchmark Report. This report is an industry barometer that you can use to understand where you should focus resources to improve your online reputation in 2019.

To create our report, we pulled a lot of data from 427 million online guest reviews from 140,000 properties across 200 countries over the last two years. Our mission was to uncover how hotels are ranking on review sites, how they are responding to reviews, and which review channels are seeing the most traffic so hoteliers can benchmark their own reputation initiatives against hotels in their region and hotel class and across the world.

This year we found that for the first time, there are signs that guests’ interest in writing online reviews is waning. Although the number of reviews is still growing year over year, overall global review volume growth decelerated in 2018. The number of reviews grew by only 8%, compared to 27% growth in 2017.

Click here to learn more...

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Do you require your employees to use their cell phones on the job?

If you require your employees to use their cell phones while working, there are several things to keep in mind. A California court of appeal has stated that employers must reimburse an employee if the employee is required to use their personal cell phone for work-related calls. This applies even in cases where the employee has not incurred extra costs for work calls because they had an unlimited data plan.

The court ruling stated “reimbursement is always required.” The employer is required to pay “some reasonable percentage” of the employee’s cell phone bill in compliance with the Labor Code. The definition of a “reasonable percentage” is not clearly stated by the appellate court.

To support their claim, the court said that an employee is only required to demonstrate that “he or she was required to use a personal cell phone to make work-related calls, and he or she was not reimbursed.”

The ruling only applies to instances where an employee was required by the employer to use their personal cell phone for work-related calls. It does not address occasional use by the employee because it was their preference.

The California Supreme Court has denied a review of this case .

One other consideration is the possible need to retrieve voice mail messages or other information that might be contained on the employee’s phone, since it is their possession and not that of the employers.

CLIA Lodging Members can call the FREE CLIA Helpline about Human Resource and other questions at 916.925.2915.

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Bed Bug Myths Debunked

EVERYTHING YOU NEED TO KNOW

Myth One: You Can’t See Bed Bugs

Though small, bed bugs can, in fact, be seen with the naked eye. Look for small, oval-shaped insects that are reddish brown in color and 3–5 millimeters in length.

Myth Two: Bed Bugs Only Live On Beds

Bed bugs feed on human blood, so they naturally gravitate to the bed. But beds aren’t the only places bed bugs are found. They also make their homes in baseboards, electronics, and other places in close proximity to humans.

Myth Three: Bed Bugs Can Only Be Found In Dirty Places

Bed bugs don’t care how clean or how dirty the environment is. They care if their food source – your customers – are near.

Myth Four: Pesticides Quickly and Easily Kill Bed Bugs

These pests have become resilient to many of the pesticides on the market. Heat treating them is the only extermination method that is 100% effective because they cannot survive in the extreme temperatures the affected area is raised to.

For even more help answering your bed bug questions,

call the Bed Bug Heat Doctor himself!

844-364-3281

See Our Full Line of Bed Bug Heaters

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Get Your Free Human Trafficking Certification

Inhospitable to Human Trafficking: Training Workshop

These FREE workshops will empower you to make a difference in the lives of those who are exploited by equipping you with best practices to identify and report suspected trafficking incidents, prevent trafficking, and increase hotel safety. You will learn how to protect your hotel from legal risks, security risks, and reputational risks. You will also learn how to use BEST’s online training program to train all staff at your properties and discover ways to build upon your existing human trafficking training tools.

Who Should Attend: frontline supervisors and department managers, hotel owners and general managers

SB 970 was signed into law by Governor Brown. It requires Human Trafficking awareness and education for all hotel employees that may come into contact or interact with possible victims of Human Trafficking. Employees must complete this by January 1, 2020.

All attendees will receive a certification of completion by BEST at the end of the workshop.

SPACE IS LIMITED TO 75 - YOU MUST PRE-REGISTER TO ATTEND

Light Refreshments Provided