In This Week's RedPeg Pulse

06.23.20

Welcome to RedPeg Pulse , a weekly round-up of some of the best brand industry trends and insights from around the world.

In this week's edition, we examine how brands continue to adjust to the ever-changing event landscape and what technological advances are pushing us to rethink our past norm.

We encourage you to share your feedback (what’s missing, what works, what you like etc,) along with any submissions you’d like to share.

Enjoy RedPeg Pulse , stay safe, stay healthy, stay inspired.

NOW YOU CAN PARADE ONLINE AT BUBLY'S UNSTOPPABLEPRIDE

- AdWeek

With most LGBTQ Pride festivals and parades canceled due to Covid-19 this year, PepsiCo’s Bubly brand is giving the community a way to show off its best parade looks online.

WHAT WE'VE LEARNED ABOUT THE VALUE OF DIGITAL EVENTS - Convene

Moving events from geographic locations to online has created shifts in thinking around content and communities.

TECHNOLOGY COULD TAKE SECURITY AND SANITATION EFFORTS TO THE NEXT LEVEL - Sports Business Journal

When it comes to sports facility security and sanitation, no idea is too far-fetched as companies flood the market with products and services aimed at lowering a facility’s potential to spread disease.

CANNES XR VIRTUAL: VR, AR INDUSTRY LEARNS TO TAKE A LONG TERM VIEW - Variety

Running June 24-26, Cannes XR Virtual will see more than 55 pieces presented through virtual art gallery Museum of Other Realities, spanning XR projects in development through to premieres of new works.

BROWN UNIVERSITY IS USING A NEW APP TO BRING TEACHERS BACK TO CAMPUS - Fast Company

The Alphabet company Verily is helping Brown University bring teachers back to campus amid the pandemic with a program called Healthy at Work, aimed at employers, that will help employees self-monitor symptoms, make testing recommendations, and determine a person’s eligibility for going to work.

LIFE BEYOND

COVID-19: WHAT MANUFACTURERS AND RETAILERS MUST NOW PREPARE FOR - Nielsen

Looking at the occurrence of infections worldwide and the measures taken by governments in different countries to prevent and protect the population, Nielsen has identified three distinct timelines for global market regeneration.

HOW KRAFT HEINZ CONVERTED RENEWED INTEREST INTO NEW BRAND EXPERIENCES

- Marketing Dive

The pandemic is a cultural moment that is forcing shifts in consumer behavior. It's changing shopping patterns and methods, what consumers are eating and drinking, and how people go about their daily lives. And some of it is bound to stick. Brand extensions and good marketing are helping that new bond between Kraft Heinz and its consumers stronger.

'DON'T GO DARK': FORMER APPLE & PEPSI EXEC OFFERS PANDEMIC BRAND-BUILDING TIPS

- The Drum

Businesses are studying history’s great recessions and downturns to understand how to navigate the Covid-19 fallout. John Sculley, former Apple chief executive and Pepsi president, and a tech investor, has seen his fair share of business challenges.

GAP INC. ADORNS BRAND SITES WITH DIVERSITY PLEDGES, AND LEVI’S REVEALS DIVERSITY MAKEUP FOR FIRST TIME

- Ad Age

As Americans demand that brands reveal the diversity of their corporate boards amid continuing civil unrest following the death of George Floyd, major retailers are responding with transparency and promises of actionable change.

ZERO-TOUCH TECHNOLOGY COULD MAKE IT SAFE TO USE ELEVATORS AND ATMS AGAIN - Fast Company

Designers recently rigged up some prototypes using zero-touch tech—like an elevator button that can be pressed by hovering a finger in the air and using sensors rather than making contact. In a new program called Adaptive Spaces , the agency is working with retailers, restaurants, museums, and other businesses and organizations to help them reimagine life during the pandemic.

SEATGEEK LAUNCHES PRODUCTS TO GUIDE VENUES WITH REOPENING

- Sports Business Journal

SeatGeek is rolling out a suite of products that will help teams tackle the challenge of maximizing revenue in an era where venues will likely be less than half full when fans are allowed to attend live sports events and concerts.