KBA'S WEEKLY NEWSLETTER

Membership Newsletter

April 9, 2020

SEEKING AFFINITY "BETA" PARTICIPANTS

KBA is seeking the next group of member stations wishing to participate in our new digital member service from Affinity X. If you are interested in offering new digital products to your local clients, please email Chris at chris@kba.org.

UPCOMING WEBINAR OPPORTUNITIES

"CRISIS LEADERSHIP FOR TODAY AND TOMORROW"

WITH MARK LEVY

TODAY @ 10:10AM EDT

Admittedly there are a lot of things vying for your time, but if you join your Kentucky Broadcasters Association for our “From Influence to Impact: Crisis Leadership for Today and Tomorrow” webinar , we promise to share ideas, strategies and tactics that you as a manager can put into play immediately. Is this important? Yes, because as media managers we are in a situation that has never happened before but is likely to happen again. This makes our role all the more challenging. On the plus side, the leaders we historically revere the most are those who were leading in tough times. So in this session designed for managers , we'll address the following:

How these times can help management “peel back the onion layers” of their teams
They all look fast in the pasture
They know, uh, don't they?
3 things you and your team might consider doing to make the most out of these times
The value of 3 letter words (and 1 or 2 2 and 4 letter ones)
How managers (not sellers) might slow cancellations down
What do clients want?
How to make this applicable for the next “perfect storm”
Leader? Manager? Shepherd?

Your presenter is Mark Levy, President of Revenue Development Resources

Please register by clicking HERE .

"ENOUGH! OUR SELLERS ARE SCARED, STRESSED AND CONFUSED"

WEDNESDAY, APRIL 15TH @ 3PM EDT

Give us 45-minutes and we’ll give you a survival guide for success in today’s remote officing environment!

One day it was business as usual, the next you are vacating the station for the not-so-foreseeable future. Your world was complicated enough, now the stresses from home, family and workplace are all at the kitchen table.

Join Derron Steenbergen of the Swagger Institute and P1 Learning’s Speed Marriott for this informative webinar presentation.

Topics Include:

Operating through the stress of working remotely.
Tips to avoid “awfulizing’ the situation (yes, it’s a real word).
Establishing daily rituals and plans.
Personal growth and projects.
Controlling the narrative, even if cancellations may be involved.

After the presentation both Derron and Speed will open the lines for Q&A.

Click here to register your station .

P1 & SWAGGER TEAM UP FOR

SHOP LOCAL ONLINE WEEK

Speed Marriott from P1 and Derron Steenbergen from the Swagger Institute are teaming up for SHOP LOCAL ONLINE WEEK , April 13-18th.

Please consider encouraging your listeners/viewers to shop local online during this e-commerce grass roots initiative. Local advertisers will appreciate your efforts to drive customers to their website and social media platforms, for online purchases.

KBA SCHOLARSHIPS

Over the last 8 years, the KBA has awarded over $330,000 to high school seniors and college students to further their education. The deadline to apply for either scholarship has been extended to May 15, 2020.

If you have employees with high school seniors, please make them aware of the KBA Scholarship Fund.

For more information, click HERE .

BFOA RESPONDS TO COVID-19 WITH GRANTS

The Broadcasters Foundation of America ’s Executive Committee of the Board of Directors held an emergency meeting recently to respond to broadcasters in financial need due to the Coronavirus pandemic. The criteria for emergency grant qualifications has been revised to provide aid to broadcasters who meet the requirements and have been infected.

“Never in our history as broadcasters have we experienced an event that has caused this much hardship,” stated Dan Mason , Chairman of the Broadcasters Foundation of America. “Thus, we have revised provisions to our emergency grant eligibility guidelines.”

For more information, broadcasters in need can email grants@thebfoa.org or visit www.broadcastersfoundation.org/coronavirus .

The Broadcasters Foundation has assisted thousands of broadcasters, past and present, all over the country, who have lost their livelihood through a catastrophic event, debilitating disease or unforeseen tragedy. Personal donations can be made to the Foundation’s Guardian Fund, corporate contributions are accepted through the Angel Initiative, and bequests can be made through the Foundation’s Legacy Society. For more information, please visit www.broadcastersfoundation.org , call 212-373-8250, or email info@thebfoa.org .

LOCAL NEWS RELIEF FUND GRANT PROGRAM

NAB wants to make you aware that the Facebook Journalism Project has launched the COVID-19 Local News Relief Fund Grant Program, offering $25,000-$100,000 grant opportunities to help U.S. local news organizations continue serving communities during the coronavirus outbreak. Additional information about this program, including eligibility criteria and grant details, are available here .

News organizations can begin applying for relief grants on Monday, April 13. A webinar on how to apply will take place on Friday, April 10. To register and receive dial-in information, please sign up here by Thursday at 11:59 p.m. ET.

We urge all stations interested in applying for a grant to do so as soon as possible when the grant window opens on Monday, April 13.

KBA & FEEDING KY UNITE AGAINST HUNGER

The Kentucky Broadcasters Association and Feeding Kentucky are uniting to combat hunger and food bank shortages in the wake of the COVID-19 pandemic.

We are asking member stations to encourage their viewers and listeners to contribute monetary donations to support hunger relief efforts of the State’s food banks. Below is a link to three produced radio public service announcements, recorded by Kentucky Agriculture Commissioner, Ryan Quarles. Television stations are encouraged to air a feature on the partnership, along with adding graphics to your website and social media platforms.

“Even before the crisis, 1 in 7 Kentuckians struggled with hunger,” said Tamara Sandberg, Executive Director of Feeding Kentucky. “It has only gotten worse as Kentuckians face lost wages and missed school meals, and with seniors isolated at home and unable to access meals from their local senior center. We are grateful to Kentucky’s broadcasters for this great effort to ensure every Kentuckian has enough food to eat during these challenging times.”

PARTNERSHIP MEDIA KIT

RADIO PUBLIC SERVICE ANNOUCEMENTS

KINDNESS & HOPE SPOTS AVAILABLE

WKU Public Broadcasting would like to provide ALL KBA members with access to kindness & hope promotional spots (non-branded) to be used on any platform they see fit. Television or radio may use these. There are 30 spots using Kindness quotes and 60 spots related to Hope. There will be an additional 30 spots on Love available next week.

The rights are cleared for broadcast and/or digital use by any station in Kentucky. The expiration (kill) date for these is June 30, 2021.

They may be downloaded directly through the links below.

KINDNESS QUOTE SPOTS

HOPE QUOTE SPOTS

THIS ECAST SPONSORED BY PEM

Learn more about Wedding Planning with Pem by clicking here.

DATES TO REMEMBER

JULY 15, 2020

9:00 am - KBA Board of Directors Meeting

OCTOBER 11-13, 2020

KBA Annual Conference (Owensboro, KY)

*All times shown are Eastern

HOTLINES

ENGINEERING HOTLINE

KBA’s new Engineering Hotline is up and running. If you have a question for Scott, please call (866) 4KBAHELP.

KBA ENGINEERING HOTLINE

(866) 4KBAHELP

LEGAL HOTLINE

Get answers to your everyday regulatory questions – political, EEO, public file and Kentucky legal concerns. No charges for any questions that can be answered by phone without research.

Call Dawn: 202-256-9551

Call Josh: 502-568-0218