To:
Our Valued Agency Partners
From:
Chuck Good, Marketing Director
RE:
2020 Sales Contest Delayed
Date:
April 16, 2020
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Dear Valued Agency Partners,
The purpose of this communication is to deliver details surrounding the Fifteenth Annual Sales Contest; however, I want to take a minute to reflect upon our start to 2020. New business has been steady, albeit, slower than in recent years. Nearly 50 agencies exceeded their first quarter production from the prior year. Concerning claims and underwriting…we made a 1Q profit, so, enough said on that. I attribute our resistance to negative market pressure to the relationships and trust built with our agency partners. Additionally, we’ve adapted and built a model that allows for a great deal of flexibility when it comes to how we underwrite and process new business, handle claims, and complete all the necessary functions required to operate efficiently in this industry. We’re well positioned due to the experience and foresight of an excellent management team supported by our dedicated employees who often go above and beyond to take care of our policyholders. Our agency partners have often been targeted by other companies because those in the industry know Loudoun Mutual has only the best agencies in Virginia! I’m not trying to be overly optimistic; these are just the plain ‘ol facts.
The timing of the annual Sales Contest and the opportunities to write business are no coincidence. In years past, the Sales Contest ran parallel to the most fruitful times to grow your Loudoun Mutual book of business. Though we long for normalcy, we’ll continue to act with good common sense as nothing is more important than our collective health and safety. We’re delaying the start of the Sales Contest.
The submission period for the 2020 Sales Contest will begin June 1st and end on August 7th.
At this time no decision has been made to alter Wintergreen plans, but clarity will come on this decision as we move closer to that date.
In conclusion, we’ll be finalizing 2020 Sales Contest details in the coming days and you’ll be receiving that information in the near future. It will be rewarding for our agency partners, but we’ll also include a charitable component aimed to assist those in need due to deteriorating economic conditions driven by COVID-19. On that note, stay healthy, stay safe, stay strong.
Thank you for your continued support and loyalty to Loudoun Mutual, we appreciate you.
