C-19 BULLETIN - August 10th, 2021
Now Published Tuesdays & Fridays Over the Summer
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TIABC Provides Pre-Budget Submission
to Federal Government, and Joins National, Provincial and Territorial Counterparts in an Additional Submission
As part of the federal government's pre-budget consultation process, TIABC provided a brief with a number of recommendations pertaining to changes or extensions needed for CEWS, CERS, HASCAP and other measures.
TIABC also signed off on another submission led by TIAC, that included every provincial and territorial tourism industry association across the country. Key recommendations included:
- That the government provide qualified and limited financial support to tourism and events businesses with revenue losses greater than 40% from September 2021 to May 2022;
- Provide a tax incentive to Canadians for the 2022/2023 tax year to travel locally or within Canada, invest in reinstating consumer confidence;
- In consultation with Tourism HR Canada, conduct a comprehensive review of all current Immigration, Refugees and Citizenship Canada (IRCC) programs to identify opportunities and align policies that will work for tourism, and to create a dedicated immigration pathway for the sector;
- Develop a comprehensive pan-Canadian tourism workforce strategy that complements new investments in marketing and other recovery efforts.
Please click here to see TIABC's submission and the TIAC/PTTIA submission here.
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Highlights of July Labour Force Survey
The following information notes highlights of the July Labour Force Survey conducted by Tourism HR Canada.
- The total number of people employed is now higher than prior to the pandemic (this was true as of June). The number of unemployed workers remains elevated as does the number of individuals who are not in the labour force.
- July Labour Force Survey data reflect labour market conditions during the week of July 11th to 17th. Most provinces had eased restrictions to some degree prior to this week, although Ontario only resumed indoor dining on the 16th, while in Manitoba capacity limits for restaurants were eased on July 17th.
- The seasonally adjusted employment grew by 94,000. However, the seasonally unadjusted data shows overall employment actually dropping by 15,600.
- This July’s decrease of 15,600 was much smaller than normal for July due to increased employment in reopening industries.
- The tourism sector added 85,600 employed workers in July, which a slightly greater increase in tourism employment than normal for the month of July.
- All tourism industries added employment, except for transportation. However, the transportation includes the school and employee bus industry, and seasonal factors in that industry were the driving force behind that decline. Transportation industries that rely more on tourists such as scheduled air transportation, taxi and limo services, and sightseeing transportation added employment.
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- Employment levels in all tourism industries was higher at the start of summer 2021 than in 2020. There were 109,200 more workers in our sector than at this time last year, an increase of 6.5%.
- Compared to 2019, tourism employed 422,400 fewer workers in July. As a percentage, the greatest decreases in employment compared to July 2019 are in the accommodation (-32.3%), travel services (-26.6%), and transportation (-26.5%) industry groups.
For more detailed data, check out the Employment Tracker tool here.
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Tourism Industry Ready for Border Re-open
TIABC CEO Walt Judas spoke to Global TV on Sunday about the border opening on August 9th to fully-vaccinated US visitors and how significant their contributions are to the visitor economy in BC. Some experts also commented that cross-border day trips from the US may still take some time to see a positive impact.
Click here to view the complete story. |
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COVID Related Restrictions Could Last Years
In an interview with KING 5 TV yesterday, TIABC CEO Walt Judas spoke about the COVID related restrictions placed on US travellers to Canada and how the resumption of travel will not be enough to salvage 2021.
"I think the industry is cautiously optimistic. We need to see our American friends and neighbours back in our province. They represent two-thirds of international business," said Walt Judas.
Click here to view the complete story. |
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Tourism Industry Cautiously Optimistic
TIABC CEO Walt Judas joined CKNW's Simi Sara on Monday to speak to viewers about the Canadian border opening to American travellers and discussed how BC is excited to welcome back US visitors, signs that Americans are anxious to return to BC and how this will impact our struggling visitor economy.
Click here to listen to the interview and move to the 22:50 mark. |
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BC's Tourism Industry Remains Challenged
CTV News reporter Regan Hasegawa spoke with TIABC CEO Walt Judas on Monday about the re-opening of the border. While he acknowledged there is a sense of keen eagerness from the US market to return to Canada, our sector continues to have challenges with a reminder that "we are not at the finish line yet".
Click here to view the complete story. |
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Effective yesterday (Aug. 9), fully vaccinated US citizens and permanent residents (currently residing in the US) can enter Canada for leisure travel.
A reminder, subject to limited exceptions, all travellers must use ArriveCAN (app or web portal) to submit their travel information. If they are eligible to enter Canada and meet specific criteria, fully vaccinated travellers will not have to quarantine upon arrival.
Key Messaging:
- Welcome back, neighbours!
- Effective August 9th, Canada will allow entry to fully vaccinated American citizens and permanent residents (currently residing in the US) for leisure travel. If you meet the entry criteria, fully vaccinated travellers do not have to quarantine upon arrival to Canada.
- We encourage all travellers to be fully informed of the pre-entry and on-arrival public health and testing requirements both federally and provincially. This includes the mandatory use of the ArriveCAN app. Travellers should plan for extra time in the lead up, and upon the arrival of their trip.
- For the latest information on travel to Canada including the updated federal requirements and restrictions, please visit the Government of Canada website.
- BC tour operators, accommodation providers and attraction hosts have implemented stringent protocols to keep visitors safe, and visitors are asked to return the favour by travelling responsibly this summer and fall.
- Travellers are encouraged to reference Destination BC’s “Know Before You Go” page for information on the latest travel restrictions, what’s open and more.
TIABC has also gathered additional resources to assist tourism operators and businesses on how to best advise US guests and travellers to ensure their travel experience a positive one.
Helpful Resources:
We will endeavour to provide you with up to date information as the entry requirements and restrictions evolve.
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Opinion on Opening the Borders
Canada has reopened its borders with the USA to allow American tourists (with proof of vaccination) to visit Canada as of August 9th. The USA has announced it will not reopen its borders with Canada until August 21st. The following is the latest response to the August 4th edition of the North American Tracker by Leger.
Reopening the Borders:
- 56% of Canadians and 48% of Americans believe that both countries should negotiate to open their borders simultaneously on the earliest date possible
- 44% of Canadians and 52% of Americans believe both countries should be free to choose a border reopening date, even if the dates do not correspond
COVID-19 Developments:
- 36% of Canadians and 46% of Americans would rate their mental health as Excellent or Very Good since the beginning of the COVID-19 crisis
- 20% of Canadians and 13% of Americans would rate their mental health as Bad or Very Bad since the beginning of the COVID-19 crisis
- 57% of Canadians and 41% of Americans feel optimistic about the next year for Canada/the United States
Click here to read the full North American Tracker survey for the Week of August 4, 2021. |
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TIABC Member Perspectives
We're pleased to introduce a new section to our C-19 Bulletin, where over the next several months, you'll meet members of the TIABC Board of Directors. They'll be sharing their industry stories, why TIABC is valuable and important to their sector, highlights of their experience with TIABC and other interesting information.
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Meet Director Jennifer Burton
My name is Jennifer Burton and I’m president of Pacific Destination Services (PDS), a destination management company headquartered in Vancouver. I joined the TIABC board last year as a representative of the Business Meetings & Events sub-sector of BC’s tourism industry.
Looking back to the spring of 2020 when the effects of the pandemic on our industry began to reveal themselves, I joined the BC Meetings & Events Working Group founded by PDS’s owner and CEO, Joanne Burns Millar, to align the vast array of creative and technical people and companies which comprise our world to lobby the province on the need to re-open the meetings sector. Aligning our sector was no small feat given the fact that despite having some excellent local associations such as MPI and ILEA, we are still quite independent in our areas of specialization.
This became quite a challenge as many small companies such as mine were left to navigate uncertainty on our own as our business model literally collapsed right in front of our eyes. The working group sought to create community within the chaos, to champion the fact that we, as a collective of problem-solvers, creative thinkers and risk mitigation specialists, could be a part of finding a pathway forward, and to harness our professional expertise in order to forge ahead.
Amongst other things, our priorities were to develop and distribute COVID-19 specific Event Safety Guidelines, as well as a Safe Restart Proposal for our sector, submitted to the provincial government to coincide with the overall reopening of BC’s economy. TIABC CEO Walt Judas joined our Working Group in Phase 2, as we began to consider and develop our Restart Plan, and proved instrumental through his guidance and strategic input; both the contents and approach of our group’s efforts.
This was my introduction to Walt and I consider myself lucky to have been able to work with him on an important project right away. As I think now about all that was going on for the tourism industry at that time, I’m doubly impressed by the patience, time and attention he was able to offer given the demands on his schedule and considerable expertise.
Though PDS wasn’t a TIABC member when we were first introduced to Walt (we had, in fact, very little exposure to TIABC up to that point), he embraced the working group and willingly stepped up to contribute. He clearly understood how meetings and events integrate into the overall tourism industry and visitor economy and helped us develop the voice we wanted to speak through, what position we could take on certain issues, and what our "asks" of the PHO and Provincial Government should look like.
Throughout all of this, I remained totally impressed by Walt’s intelligence, how informed he is of many issues and topics, his work ethic, his generosity, and his thoughtful and measured communication style,
As a result of working with Walt through sector and sub-sector recovery plans, I subsequently joined TIABC as a business member and then the Board of Directors. I understand how connected we all are as an industry and how important it is to get involved, to share knowledge, to participate in important conversations and do our part.
Since joining TIABC, I’ve been exposed to a wide variety of organizations and incredibly knowledgeable, experienced people. Membership in this organization is broad and passionate. My hope for the tourism industry, as we recover and re-open, is that we continue to offer support to one another, to look out for each other and our common interests, and to take the time to have conversations, share perspectives, learnings and best practices as we evolve post-pandemic.
We are mighty when we stick together. And we are recognized as an economic driver in BC - it’s important to build on that like never before!
I am most impressed by the education offered at TIABC; from webinars to conference speakers and sessions, the quality of content offered to members is of very high value. Other highlights of my experience thus far have been a sector roundtable discussion to understand the strategic priorities of our broader constituency and discussions around the continuation of federal support programs for our sector. I’m struck by the wealth of experience and knowledge at the table which ultimately gives me great confidence in the future of both TIABC and our industry. I’ve come to realize how diverse and well-represented this organization is.
TIABC is a leader in advocacy, a respected source of information and is – simply put - a well-run organization doing an incredible amount of heavy lifting with a small team of smart people. I would encourage anyone, particularly my colleagues in the business meetings and events community to join TIABC. It’s well worth the investment.
Currently, I sit on our Governance Committee and Policy Committee.
Jennifer Burton, DMCP
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Resources for Tourism Operators & Communities for Emergency Situations
In view of the wildfire situation in parts of British Columbia, here are important resources for communities, destination marketing/management organizations (DMO's) and tourism operators to use to communicate with guests and prospective visitors.
Given the evolving emergency situation, the messaging guide, as well as respective websites will be updated regularly.
- Emergency plan for tour operators here
- PreparedBC's 3 steps for preparedness here
- EmergencyInfoBC here
- BC Wildfire Preparedness Guide here
- The BC Wildfire Service and interactive map here
- The Air Quality Health Index map here
- BC Wildfire App here
Check DriveBC's info about road closures, major events and transportation delays here
Click here for Destination BC's "Know Before You Go".
We encourage visitors and travellers to check in with the Visitor Centre in the communities they will be visiting for real-time, on-the-ground updates.
To report a wildfire (dial *5555 on a cell phone or call toll free 1.800.663.5555)
TIABC continues to regularly engage with our industry and cross-government partners via the Tourism Emergency Management Committee (including the Ministry of Tourism, Arts, Culture and Sport, DBC, ITBC, the BCDMOA and the BC Regional Secretariat), the Joint Information Centre (with representation from each Government of BC agency), and others as needed, to ensure that we – and BC’s tourism industry – have the latest information and can respond in a timely manner.
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New Safer Spaces Campaign
Promotes Safety
Destination Vancouver, Good Night Out Vancouver, and go2HR are partnering up to help Vancouver’s hospitality industry get a jump start on safety.
Participating establishments will receive cross-promotion throughout the summer and an invitation to a safety skill sharing and social event in the Fall.
The 6 week 'Safer Spaces' campaign encourages local establishments to sign-up for industry-specific training to help build staff and patron confidence. Learn tools and tips to help prioritize safety and navigate a variety of challenging situations.
July 15 - August 31
All training is free of charge. Learn more and sign-up here.
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Have Your Say on BC's Permanent Sick Leave Proposal
British Columbians are invited to provide input into the development of made-in-BC permanent paid sick leave to support workers and protect workplaces.
In addition to outreach to key stakeholders and Indigenous partners, a public consultation process is now open and can be accessed through government’s engagement site.
There will be two phases of consultation:
Phase 1 (Aug. 5 to Sept. 14) – surveys will gather information from employers and workers on the kinds of paid illness and injury leaves currently provided, and how they are meeting workers’ needs; and
Phase 2 (Sept. 20 to Oct. 25) – informed by the surveys, options will be prepared for various paid sick leave models, including the numbers of paid days and other supports, and will be posted for public feedback and input.
In May 2021, amendments to the Employment Standards Act laid the groundwork for establishing minimum standards for a permanent paid sick leave entitlement. Following the public engagement process, paid sick leave will be established through a regulation, and come into effect on January 1st, 2022.
Click here to learn more and to take the survey. |
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URGENT - We Need Your Response Now to a BC Tourism & Hospitality Workforce Survey
go2HR has been hard at work undertaking a Labour Market Information research project to better understand the impact of COVID-19 on our workforce. Even before COVID-19, the industry faced some significant human resource challenges. We know those challenges will only increase as we emerge from the pandemic.
go2HR is responding to these challenges by undertaking an ambitious labour market research project.
go2hr needs to hear from a representative sample of employers across all sectors and regions of the province. They ask for 25 minutes to complete this survey. They want to hear about the impact of COVID-19 on your operations, the human resource issues you face, and what can be done to help industry in dealing with these issues going forward.
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Cypress Mountain Eagle Coaster
Despite the challenges posed by the COVID-19 pandemic, Cypress Mountain recently announced the opening of BC's latest attraction - The Eagle Coaster.
The ride takes off from the top of Eagle Express Quad Chair on Black Mountain and travels over 1700 metres with 279 meters of vertical drop. Riders can control their own speed by using the brake and can safely reach thrilling speeds of up to 40 km per hour winding down the track with forested vistas and exciting bends in the track.
The Eagle Coaster is suitable and great fun for all ages and physical capabilities - young tots can even experience the thrill of riding in the lap of an adult! It is the longest mountain coaster in Canada! It’s a ride that we are sure you will want to repeat when you reach the end!
Click here to learn more about the Eagle Coaster at Cypress Mountain. |
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TIABC Member Recognition
TIABC recognizes that many of our members have been supporting our organization's advocacy efforts for a very long time. In this feature, we are showcasing those businesses and organizations that have been active members for 10 years or more.
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Vancouver Attractions Group
The Vancouver Attractions Group has been connecting people with immersive learning experiences across a wide range of topics from natural history, biodiversity, health and wellness, science and the arts for over 20 years.
By creating your Vancouver experience, you can choose from 16 diverse Vancouver attractions and arts and cultural opportunities.
Vancouver’s top attractions are an endless resource for useful and not so useful trivia about the amazing city. Whatever your interests, these top attractions are a veritable treasure-trove of facts and fun for explorers of all ages!
Learn more about the Vancouver Attractions, news and events here.
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Support the Sport Fishing Institute
The SFI represents the angling community particularly in coastal BC, constantly reminding DFO that sustainable and predictable angling opportunity is important to individuals, businesses, families and communities across the province. Your support through the 2021 lottery will help secure a better future for our fishery and the resources it depends upon.
Supporting the activities of the SFI will assist British Columbians to reliable and predictable access to fisheries. BC's public fishery is enjoyed by over 400,000 anglers every year. This healthy, family oriented outdoor activity develops awareness and environmental stewardship of our marine and freshwater resources and ecosystems. By supporting the SFI, you are also supporting the protection and promotion of the traditions, lifestyle, and employment of many British Columbians.
2021 BIG SPLASH RAFFLE
Grand Prize and Final Prizes drawn on
December 2nd at 6:00 pm
EARLY BIRD PRIZES
Draw on October 8th
Click here to purchase tickets online, and view updated jackpot as tickets are purchased. |
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Tickets for BCHF Raffle on Sale Now
The BC Hospitality Foundation (BCHF) is pleased to announce that tickets for its first-ever online 50/50 raffle are now on sale. The raffle starts with a $1000 jackpot and will increase with every ticket purchased above and beyond until sales close on August 16th.
The initiative is a fundraiser for the BCHF, with a mission of supporting hospitality and tourism workers in need.
The winning name will be drawn at noon on August 17th and will be posted on the BCHF website and social media shortly thereafter, pending notification to the winner. Funds raised by the event will be used by the BCHF to support hospitality industry workers facing financial crisis due to a serious health condition experienced by themselves or a family member.
Click here to purchase tickets online, and view updated jackpot as tickets are purchased. |
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Despite the ongoing challenges our industry continues to face as a result of the impacts of COVID-19, TIABC is heartened to observe the strength, resiliency and innovative means taking place today. This new Bulletin feature will share stories of how businesses and organizations, large and small are doing things in a new way as they guide their enterprises through the pandemic crisis. |
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2021 TIABC MEMBERSHIP
Due to the difficulties our industry has faced since early 2020, we have extended various payment options to members if required. Please contact Deborah to learn more about how we can assist you with your membership renewal, or if you are interested in becoming a member
We strongly encourage you to consider membership with TIABC to support our important advocacy efforts on behalf of the entire visitor economy.
C-19 BULLETIN OVER THE SUMMER
During July and August, TIABC's C-19 Bulletin will be published twice a week (Tuesdays and Fridays). We will continue to keep you informed of our advocacy efforts, government announcements, industry updates and any other relevant information to help you in your recovery efforts.
We continue to gather national, provincial, regional and community industry news, activities and events, and will be sure to provide additional updates should there be extraordinary news to share with our members.
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Moments of Levity
As an industry that continues to face enormous challenges during COVID-19, every once in awhile it's important to share a laugh, a good story, a beautiful image or an interesting anecdote to provide moments of levity during this most difficult time. Feel free to share your photos, etc. with TIABC to share in our C-19 Bulletin.
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Managing Risk
Join the BCHA and Western Financial Group for a webinar on how to implement and manage risk management strategies.
About the webinar:
With a "hard" market and a reduced appetite for risk from insurers, adopting risk management strategies is more important than ever. Implementing a comprehensive risk management program at your hotel, motel, or pub can help protect what matters most: your people, your property, and your livelihood.
Date: Wednesday, August 11 from 1:00 pm to 2:00 pm PT.
Rudy Penner, Director of Risk Management at Western Financial Group will cover safety tips for your commercial kitchen and advice for implementing a maintenance program for your building's fire extinguishers. Rudy will also outline best practices to ensure your facility's kitchen is well-maintained and equipped to prevent a fire loss.
Click here to register and to submit your questions. |
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Working with FireSmart BC Tools and Resources
FireSmart BC is hosting a free informative and interactive 45-minute webinar that will provide local governments, First Nations, neighbourhood champions, fire departments, Community FireSmart and Resiliency Committee members, and Local FireSmart Representatives (LFRs) with the tools and know-how to work with a wide variety of FireSmart BC tools and resources.
The webinar will include how to: access the FireSmart Toolkit; utilize FireSmart BC’s social media accounts; work with FireSmart branding guidelines; and access FireSmart BC resources. It will also provide a brief overview of the 2022 Community Resiliency Investment Program (FireSmart Community Funding and Supports) funding program. FireSmart BC is currently updating its website, and the new and improved site will be showcased during the webinar.
Date: August 26th, 2021 from 11:00 – 11:45 am
Click here to register online for the Zoom webinar. |
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Lead Generation & Marketing Tips
ABLE BC and Ballistic Arts invite you to join us for a free webinar.
At last! British Columbia and the rest of Canada are opening back up. That's great news, but how are you going to best take advantage of this for your business?
Will you marketing tactics that you used during the lockdown work now that the economy is reemerging? What new initiatives should you think about and what should you avoid?
Join us on this one-hour webinar 'Lead Generation and Marketing Tips for BC's Reopening' with expert Ted Lau, CEO of award-winning Ballistic Arts, and podcast host of Marketing News Canada.
Date: Wednesday, September 1, 10:00 am PT
What you'll learn:
- The big changes in Apple, Facebook, and Google that will affect how you market
- What type of cost effective marketing content makes sense for your lead generation efforts
- Even more about the Marketing Funnel/Loop and where you need to focus in the reopening
The economy is reopening, are you ready? Register here for the free webinar.
If you are unable to attend live, a webinar recording will be sent to everyone registered.
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Fall Colours Educational Event
By popular demand, CITAP is bringing back a Fall edition of the Spring Thaw virtual function: CITAP Fall Colours Educational Event.
As with the successful Spring event, the Fall Colours Event will invite RTO Members to attend complimentary* organized Zoom presentations provided by “Pods” of Seller Members in the form of regional educational sessions. Q&A networking opportunity will be at the end of each of the 30-minute sessions.
This is a complimentary* members-only event, so please ensure your membership is in good standing if you have not already done so.
BC and Alberta: September 14, 9:00 am to 12:00 pm PST
Deadline for sponsorship registration is August 06, 2021
- There are only 50 spots for sellers per event, so make sure to register early!
- CITAP will be arranging the pods, and the deadline for registration of ALL attendees is August 27, 2021
- RTO members are encouraged to attend both sessions
Sellers Note:
- Sellers are required to provide a presentation with a maximum of 4 slides
- Sellers will have 5-minute time limit for their presentation
Deadline for submitting presentations is September 03, 2021
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Selling and Growing Your Business on Amazon
In this free two-part webinar series, learn how to sell online successfully through Amazon. Topics covered include a step-by-step overview on getting started, how you can grow and scale your business, and top tips and considerations for launching your presence on Amazon.
What will I learn?
- How to get started selling on Amazon Canada
- How to grow and scale your business on Amazon Canada, including tools like Fulfilment by Amazon, Brand Registry, and more
- Best practices and top tools used by our most successful selling partners
- How to get the Prime Badge and use FBA
- How to drive traffic with Advertising and Deals
- How Amazon Canada can support your business expansion and reach customers
Click here for more information and to register. |
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With the move to Step 3 of BC's Restart Plan and the prospect of moving to Step 4 by no earlier than September 7th, our industry is expanding virtual meetings and once again opening their meeting room and conference room doors. We are pleased to provide you with updated information on the following industry meetings, conferences and events. |
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Annual Camping Appreciation Weekend
Mark the weekend of September 10-12, 2021 on your calendar, as Canadian campgrounds coast-to-coast participate in the 2021 Canadian Camping Appreciation Weekend.
The Camping Appreciation weekend is a national initiative coordinated by the Canadian Camping and RV Council to say thank you for your patronage over the camping season and we encourage you to come out and help celebrate the camping and RV Lifestyle!
Read more click here and book your campsite. |
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Community Futures 2021 Conference
With this year's theme "Rural, Resilient & Looking Forward", the provincial conference will be held in Revelstoke, BC.
This is an in-person event.
Dates: September 20 - 22, 2021.
Click here for more information and to register. |
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Tourism Vancouver Island AGM
Elections will take place electronically during the period of August 23, 2021 to September 7, 2021. The results of this election will be announced at the Association’s Annual General Meeting.
Dates: October 10th, 2021 (to be held virtually).
Click here for more information and the official Notice of Nominations. |
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Boating BC Annual Conference
Boating BC is pleased to announce they will be hosting their annual Boating BC Conference. This year’s theme will be “New Horizons – Building Momentum/Building Our Industry”. Watch for more details to come.
Dates: November 23rd and 24th, 2021.
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2021 TIAC Tourism Congress
Under the theme, “Forging Canada’s Tourism Future”, this year's Congress will have an amazing line-up of valued experts, innovative panels, enriching content and robust networking opportunities you can only get in person.
Thinking of registering in person? You’ll enjoy additional sessions that are only available live.
TIAC Members who register by September 7 SAVE $100 on in-person registration.
Dates: Nov. 30 and Dec. 1, 2021.
Click here to register and to view the programming being offered at this year’s Congress.
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TIABC Annual General Meeting
Thursday, November 18th
Details to the AGM including official Notice of AGM and registration will soon follow.
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IMPACT Travel & Tourism Conference
Dialogue and recommendations will be captured from this annual conference of thought leaders to produce the IMPACT Conference Proceedings Paper in 2022.
As conference organizers, they believe through conversation, inspiration and collaboration they can position Canada as a global leader in sustainability and innovation in tourism and drive a competitive advantage for the future. This is the legacy they hope to create from the IMPACT Sustainability Travel & Tourism Conference.
DATE: January 23 - 26, 2022, Victoria Conference Centre
Details to the Conference including registration will be provided late in August, 2021.
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BC Tourism & Hospitality Conference - 2022
March 8 - 11, 2022
Prince George
TIABC and the BC Hotel Association are excited to announced the 2nd annual Tourism & Hospitality Conference will be taking place in Prince George next spring.
Details to the conference including registration, accommodation and speaker highlights will be updated in Fall, 2021 on the conference website here.
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5 Free Learning Resources
for Tourism Operators & Destination Partners
The Tourism Industry Association of Canada (TIAC) launched the Elevating Canadian Experiences (ECE) program earlier this year to help tourism stakeholders seize innovative opportunities in culinary tourism and in the winter and shoulder seasons (WSS).
The ECE program was conceived as a series of in-person workshops held in rural and remote areas. But the program launch dovetailed with the pandemic and, like so many organizations, we needed to pivot.
You can now you access 5 practical tools and resources developed by TIAC for the program.
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Culinary Tools
Canada has all the ingredients to become a world class culinary destination. Our culinary webinars and national guidelines support growth and innovation in creating tasty experiences for domestic and international visitors.
Self-Guided Webinars
Over the course of five learning modules, you will learn how to concoct compelling culinary experiences, attract tourists and partner with other tourism stakeholders in your region. You’ll also explore how to nurture agritourism, create multisensory experiences, and how to exceed your visitors’ expectations—every single time.
Culinary Tourism Strategy Development National Guidelines
Create your destination’s culinary tourism strategy using best practices from TIAC’s culinary tourism strategy development pilot, which took place in four regions in Québec, Ontario, Saskatchewan, and Newfoundland and Labrador. Informed by the methods, processes, activities, and learnings from the pilot project, the guidelines provide practical advice for tourism operators and destination partners.
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Winter / Shoulder Season Tools
Summer is Canada’s peak tourism season. But we have a lot to offer visitors beyond June, July and August! Our WSS webinar, toolkit, and research report help operators and destination partners develop exceptional year-round experiences for when it’s safe to welcome visitors back.
Developing Winter / Shoulder Season Tourism Toolkit
Developed by industry experts, this toolkit helps destination partners discover untapped opportunities for tourism products and experiences from September to May. Full of valuable insights, worksheets, tips and strategies, the toolkit will fuel ideas to boost your region’s off-season tourism.
Enhancing Winter / Shoulder Tourism In Canada Webinar
Made up of six learning modules, this webinar will give you actionable advice on how to define your strategy, develop products and experiences, build collaborative partnerships and more to boost seasonal tourism in your business or region.
Winter / Shoulder Season Consumer Demand Research Report
Discover current data on the domestic WSS travel consumer that provides essential market insights to help tourism operators and destination partners develop exciting off-season products and experiences.
Start today!
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Feel free to send us your ideas on what information would be valuable for TIABC to share through our COVID-19 Bulletin going forward. Drop us a line at info@tiabc.ca. |
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