YOU ARE INVITED
to a webinar on
Tracking and leveraging travel sentiment in the domestic consumer and business markets
As the accommodation industry emerges from COVID-19, hoteliers are seeking consumer and business insights to inform their planning.

To help the industry proactively plan for future recovery, Rob Dougan, Executive General Manager, Strategy & Research, Tourism Australia, will discuss the latest findings from Tourism Australia’s Domestic Sentiment Survey and the implications for hotels.

His presentation will cover:
  • Mood of the nation;
  • Impact of COVID-19 on travel habits of both consumers and businesses;
  • Travel intention of consumers and businesses;
  • Attitudes and expectations of travel by both consumers and businesses post COVID-19;
  • Early indications from the international market.

Carolyn Childs, CEO, My Travel Research will discuss further research on market recovery, outline the implications for the Australian hotel market and provide insights into opportunities that can be leveraged.

The webinar will close with a Q & A, responding to your questions and providing further information on how these insights can assist you in driving demand post COVID-19.
Webinar details
Date: Thursday 9 July 2020
Time: 11am - 12pm AEST
This webinar is complimentary to attend. Limited spaces available.
Our line up of speakers include:
Rob Dougan, Executive General Manager, Strategy & Research, Tourism Australia,
Strategy and Research is tasked with setting the organisation’s objectives, devising strategies to help achieve them, and ensuring that TA and the tourism industry have the right data to make those decisions and understand their impacts.

Before Rob joined Tourism Australia, he was the Head of Strategy at Clemenger working on a range of brands including Tourism Australia for six years. Rob penned TA’s brand vision in 2013 and led the strategy on the Restaurant Australia, Aquatic and Coastal, Undiscover, and Aussie News campaigns. In his 15-year career in advertising Rob has worked across a huge range businesses including several travel brands such as easyJet, Helloworld, Virgin, Qantas and most recently Tourism Tasmania.
Carolyn Childs, CEO, Futurist and Strategist, MyTravelResearch.com.
Carolyn has been empowering travel organisations to succeed for 30+ years across 35+ countries including with Travel Research Centre and the International Air Transport Association. She is a top-rated speaker and has published on all aspects of including Trends, Markets, Sectors & Policy. She is Immediate Past President TTRA Asia-Pacific and sits on World Tourism Association for Culture and Heritage’s Advisory Panel.
Accommodation Association Principal Partner
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