Portfolio product management defies conventional product management wisdom. It's true that if every product is successful, your company will be successful. In B2B though, what's best for every product may not be the best or most valuable thing for the customer organization or yours.
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The Ultimate Product Manager Job Description
The product manager role has two ultimate goals:
- Create products and solutions that make users "quantifiably" better at job tasks that have strategic value to their organization.
- Make sure products and solutions can be delivered, marketed and sold in a manner that supports your organization's strategic goals and financial targets.
The Transition Into Product Management From a Technical Role
The transition into product management from a technical role is one of the most difficult. Why? Of all roles that touch the product, technical roles are the furthest removed from the market and the customers. It can be done successfully however, as many have already proven. If you're a BA, technical product manager, engineer or developer with product manager aspirations, make the move in two smaller steps instead of one big leap for greater long-term success.
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