You Say You Want An Evolution
Greetings,
This month, our work on redistricting took me on a three-day road trip through Santa Barbara, Merced and Fresno counties. I met wonderful Californians in the cities of Lompoc (Lom-Poke), Merced and a little Census-designated place called Riverdale. I enjoy traveling on the ground of America to see the diversity of its communities and landscapes in detail.

What I saw on this trip reminded me of the power of the American economy to grow crops, ensure grocery shelves are full, provide a safe place to sleep and give me confidence that a gas station is ready to sell me some dino juice when needed. We take these things for granted, but we shouldn’t. These amenities exist because of a careful balance of supply and demand, along with an invisible hand that guides and informs the market, constantly aggregating the decisions of each of us to serve the needs of another.

Shocks to this system are not welcome. Case in point, the east coast pipeline hacking that constrained fuel supplies. Government policy can create shocks, so implementation should be slow and methodical - when possible - to allow for change to be absorbed, consequences to be observed and lessons to be learned. Policymakers–both elected and professional staff–should take heed as they seek to solve challenges in California. Don’t let the cure be worse than the problem.

Our role at Tripepi Smith is not to create policy. Our job is to explain or inform it - to educate the public about options and seek their engagement on priorities and values. The goal of such efforts is to both inform policy-making and lay the groundwork for effective policy implementation.

So here’s to keeping the wheels of government turning slowly, effectively and thoughtfully while the grocery stores remain well-stocked and the gas stations ready to serve. There is a lot more of California I want to see by land.

Onward,
CONNECT WITH US
5 Local Government Website Providers and 3 Questions to Ask Yourself Before Deciding on One
If your agency is looking to redesign their website, Tripepi Smith can guide you to the platforms that serve the local government sector best.

Social Media News to Know: July 2021
The July roundup covers:
  • The removal of Twitter Fleets
  • Twitter's new image format and update to its reply control options
  • Facebook Group Experts and an auto-invite capability to drive Page followers to Groups
  • The addition of auto-captions to Instagram feed posts

News
Clean Energy Alliance Engages Tripepi Smith for CCA Rollout Communications
The Clean Energy Alliance chose Tripepi Smith to provide marketing and community notification services for their residential customer campaign launch, social media management, content development and design and messaging support.

Pomona Choice Energy Calls on Tripepi Smith for Commercial Mailers
Pomona Choice Energy enlisted Tripepi Smith to design a series of mailers to inform businesses of local power control offerings. Tripepi Smith has been Pomona Choice Energy's partner since April 2019.

Client Highlight: The Bayshore Consulting Group
The Bayshore Consulting Group, Inc. (BCG) provides advice and resources to equip its clients to stand out in the market and implement Community Choice Aggregation programs.

Tripepi Smith developed the design and managed the content of their website, and created a company brochure. The effort was lead by Director of Operations Katherine Griffiths with the support of Senior Business Analyst Melanie James.

Service Spotlight: Digital Metrics & Analytics
At Tripepi Smith, we believe in capturing key performance indicators that demonstrate success and inform strategy. We analyze metrics from social media, websites, digital placements and even local media to create dashboard reports to understand communities. Backed by data and insights, agencies can confidently invest in efforts that will leave an impact.

Talent On Tap
Molly Lockwood is a creative and technical writer with a diverse background in strategic communications. Molly is practiced in content creation, social media management and website development. Before joining Tripepi Smith, she gained public agency experience as an Intern Investigator at the Public Defender Service for the District of Columbia.

Her clients include Renne Public Law Group, the California City Management Foundation, Civiltec Engineering, the City of Grover Beach, the City of San Luis Obispo and the City of La Cañada Flintridge.
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
CONNECT WITH US
Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.
Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1