Myeloma Canada Gets Colourful

Our world is changing faster than anyone could imagine. With COVID-19, we’re all sharing new realities: social distancing, redefining our new normals, working from home (WFH), hand-washing as if it were an Olympian sport…we’re all in this together, separately, to do what we can to protect one another from this disease. As you may remember, this year is our 15 ^th anniversary, and not withstanding all the changes going on right now, we’ve been planning for this year for quite a while. So it seems like a great time to explain the injection of colour we’ve added to our world.

We’ve been working hard on creating new programs and ways to improve the materials we provide. Our Canadian myeloma community is growing, research is advancing at an incredible rate, tremendous breakthroughs in treatments are being realized and the thousands of individuals diagnosed with myeloma each year are living longer and better lives than before. More than ever, we’re committed to supporting and advancing each of our 5 pillars - community empowerment , awareness , education , advocacy , and research - equally .

As you may have already noticed, we’re updating our visual image ever-so-slightly. What this means is that along with creating our new 15 ^th year logo, we’re colour-coding and branding our pillars for easier, faster identification and recognition when you’re searching for information. But don’t worry, our Myeloma Canada corporate colours of red and grey aren’t going anywhere! They’re simply being complimented by a carefully selected palette of colours. We’ve even chosen a third to identify corporate-specific information .

There are no silos or lanes so yes, our pillars overlap. The final identifying colour will correspond to the main theme or intent of the material.

We’re excited about the colour-coding and hope you find it helpful in your search for knowledge, materials and programs.

If you have any questions, please don’t hesitate to contact Marcie Baron, Manager of Communications and Marketing at mbaron@myeloma.ca or toll-free at 1-888-798-5771.