A community of decorative plumbing and hardware professionals creating a culture of excellence through professional development.
Sales Tips and Industry Thoughts
Crush Your Competition with Great Data: Thoughts from Fellow Jeff Valles
Last week we discussed ways to help your showroom add pop and sizzle to captivate and delight your customers.  Now let’s now dig into collecting the best data possible to give vendors and showrooms insight into what is working in your business, what is not working and what steps will improve your business.  
 
I suggest building this model from the distributor’s showroom perspective.  Showrooms offer a more micro-client focus, allowing all a deeper dive into the market and a better understanding of its potential.  The first step is to build out your Enterprise Resource Planning program (ERP) sales data collection system to gain a better understanding of the viability of your product mix, customers, vendors and target customers and markets.  
 
Look at your computer system’s data entry matrix for your customer relationship management (CRM), accounts receivable and payable, purchasing and shipping and receiving departments and note what additional data topics you would like to add. This is the time to dream big as it is easier to remove than add a topic.  Before you finalize your data capture matrix, think of problems you dream of solving and opportunities you would love to capture.  Then ask yourself, what data do I need to win these battles? 
Now for the fun part - all of this data must be seamlessly linked to all of your businesses databases.  The sales data must interface with the marketing data (CRM), the purchasing, shipping and receiving data and the accounts payable and receivable data.  All these data silos must be able to seamlessly talk to each other to offer you the best possible understanding of your customers, vendors, your teams and your target markets. 

This is the dream package and if you are not collecting this depth of data that is easily shared across all your company’s platforms today, I suggest you start planning a way to collect this information as soon as you are able.  
Create a Better Work/Life Balance
Do you have the feeling that you are always on call and there is no clear line between being at work and being elsewhere?  Is the last thing you do before retiring for the evening checking your email?  Do you need more time for yourself and your family?  If you answered yes to any of these questions, you are not alone.  But all hope is not lost, claims time management coach and author of  Devine Time Management  Elizabeth Grace Saunders.  She recommends four steps to achieve a better work-life balance, regardless of your position.

Step One:  Define “After Hours”

Many decorative plumbing and hardware showroom teams don’t work conventional 9 to 5 jobs.  If your position necessitates flexible hours, Saunders recommends determining when you want to be off the clock.  Determine how your work hours mesh with your personal commitments such as taking your children to school or extracurricular activities, going to the gym or on a date with someone special.  If your professional responsibilities demand your constant attention, Saunders advises, map out the amount of time you need daily and weekly for personal priorities and also set aside time designated as “off hours.” 
Step Two:  Have Mental Clarity

Develop a to-do list and establish milestones for task completion.  Your list should include specific time slots for working on specific tasks versus time spent in meetings, responding to email, or interacting with coworkers. Plan an end-of-the-day wrap session.  Spend 15 minutes or so before going home to ensure that you have completed tasks with hard deadlines.  Prior to leaving the showroom, scan your email to help assure that if there is a fire brewing, you are in a position to put it out.  
Weekly DPHA Poll
DPHA would love your feedback! In this section of Connections, we will ask for your opinion on a different topic each week. Let your voice be heard!

Last week LPG was on our minds as the DPHA Team attended their annual conference. We asked who belongs to a buying group, and 41% of respondents belong to Forte, 21% belong to LPG, 3% belong to AD Decorative and 35% do not belong to a buying group.

This week we want to know:
What ERP program do you use for your business?
Eclipse
Mintron
DDI
NetSuite
Sage
Custom with in-house programmer
Other
Member News, Updates and Cool New Stuff
Oceania's newest freestanding bathtub is here! The Sikome (63" x 31"x 28") is ENTIRELY North-America made and can have any Benjamin Moore color on the exterior. This model is designed with a back support and head rest that will assure comfort to every user. Available with or without a ledge for deck-mount faucet installation.
Infinity Drain introduced a new Slot Linear drain with a narrow 3/8-inch drainage gap that virtually disappears into its surroundings.  Available in a range of finishes from stainless steel to matte back, the new linear drains feature an easily accessible clean-out tray that simplifies the process of debris removal and servicing of the waste line.  
Congratulations to Brizo on their KBIS Best of Show win for the Kintsu Bath Collection! Drawn from “Kintsugi,” a Japanese method of joining pieces of cracked pottery with gold, the name “Kintsu” represents the way in which Japandi style merges two design philosophies for a stunning aesthetic. The collection offers five knob handle options, including Mother of Pearl, Concrete, Teak, All-Metal with a void design, and a custom option that allows unique inlays. 
The Furniture Guild introduces the new Zoe vanity. Shown here in black oak and polished nickel, the Mid-Century Modern design incorporates the elegant metal trim of the Josie and stunning metal legs.

This design is available in A and B wood finishes, as well as any custom color. Legs are available in all standard Furniture Guild metal finishes.
Best Regards,

Kymberly B Weiner
Director of Marketing & Sales
Decorative Plumbing and Hardware Association (DPHA)
504.475.8111