The flagship for what is marketed as "the Apple store of doctor's offices" makes a blue splash on the streets of San Francisco's Financial District. Operating more like a gym or Netflix than a clinic, Forward Medical exploits technology - genetics, IT, 3D body scanners, personal devices, apps - to promote wellness and provide primary care as a service. This Silicon Valley approach to reengineering primary healthcare demanded a high-end-retail approach. The medical office, with clean, intuitive architecture by Alexander Jermyn Architecture, features seamlessly integrated, circadian lighting by Hiram Banks Lighting Design.