Using Better Paper Can Cut Customer Acquisition Costs
Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are always on the lookout for anything that provides an “edge” – either to their customers, their team or their own success as a brand.

So they wondered – can the paper stock we use for our direct mail catalogs make a difference?

“We only feature a small percentage of what we have available online,” said Eastbay’s senior manager of direct mail about their catalog in a printed report about the case study. “So the goal is to use the catalog as a device to get customers online and shopping.”

Congratulations, PAPERbecause, for 10 Years of Good Stuff

It’s hard to imagine, but 10 years ago we didn’t have the Amazon app on our phones, the iPad hadn’t launched yet, and Pinterest was brand new. Yet digital was already having a massive impact on the paper industry.

It was in this climate that paper and pulp producer Domtar launched their PAPERbecause campaign, with the message that paper is sustainable, personal, purposeful and valuable.

A Code to Publish By – and Why It’s Important Now

Magazine Canada’s original code of reader and advertiser engagement just got a thoroughly modern overhaul.     

GoodFirms Launches in Print to Expand Reach in the Tech Space

When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company that helps businesses find the right software services and products, you might do something wild like launching a print magazine.      

… aaaaand Action! This Week’s Free Fonts Will Move You

Can a font make you want to move faster? These two can. Grab them quick.