January 14, 2020 - Issue 20-02


Good Afternoon  ,

You've likely heard the advice from a coach or a self-improvement gal or guy. 

Emulate the position you aspire to.
Dress for two levels above your current position!
Rub elbows with people at that level!
Strive to act and sound like you're there!

All well and good - up to a point. Following that advice can get you in trouble, for a couple of reasons. 

For one, you're likely to alienate the people you need to get along with now.

Then there's the issue of authenticity. We've talked often about the importance of being your authentic self. The "emulate" advice could lead you to "put on airs" - to act like someone you're not. No matter how good an actor you are, you can't carry this on very long. Inauthentic behavior causes inner conflict for you, and others see right through it.

Here,  Jessica Stillman relates  advice from Melinda Gates and Oprah Winfrey. These too women have obviously done some things right! It usually pays to listen to such people. Both have suggested that being the person you are is vital to success. Anything else will lead to trouble. For you internally, and for your career. Oprah talked in more detail  here about the experience she alludes to.

Enjoy Jessica's article. Be the most authentic version of yourself you can be!



John Stevens


Note: Archived issues of The Unity Community are available here.
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How's  2020 Starting...and Looking, for You? 
 
Imagine going to a unique networking event. At this special event, you find all your ideal prospects waiting to talk to you.

Our unique process can give you this kind of exposure on LinkedIn to the people you want to help!

We find, and start conversations with, your ideal client prospects. Then we communicate your value, and get them to schedule appointments with you...all on autopilot. This can happen for you! Learn how  here.  
 
 
When you join Smart Money Network's  Business Accelerator Platform, we:
  • Edit your LinkedIn Profile Page so it better attracts people in your market. 
(Hint: What painful issue do you resolve for your clients? If your LinkedIn profile describes how you make your clients' lives better, it's rare! Most describe the merchant's qualifications and expertise. They say little about what he/she does to eliminate clients' pain.)
  • Search LinkedIn's hundreds of millions of members for the few thousand who match your ideal client profile. You define your best prospect for us. 
(Even if you can find these people manually, it will take hours away from your work with your current clients.)
  • Invite about 100 of these best prospects every day to connect with you on LinkedIn.
  • Send a welcome message to those who accept your invitation and connect.
(Typically 15% or more. Currently over 45% of those I invite are connecting!) 
  • Deliver something of value to them from you, and then do it again! 
  • Begin a "drip campaign" of carefully timed messages, continuing to provide value. These messages give...give... give...and then ask. No pitches!
 
All of these messages come from you personally. We want and expect your input in developing them...unless you want us to just do it. You can follow the threads and adjust your messages as you see better ways to engage your prospects. We're always ready to talk with you about improving your messaging.
 
Want to "ripen" an opportunity with a direct personal message?  See a "hot" prospect you want to engage with your unique message? Take over the exchange manually!
 
Click here to learn how you can put this program to work for YOU!
 
P.S.  Unity Copywriting  can help you with other materials to engage your prospects  and  clients, and stay top of their minds.   Let's discuss  how these materials can  help you with your marketing!


About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

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