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Golf course management industry’s largest event rebranded as GCSAA Conference and Trade Show
Known as the Golf Industry Show since 2005, annual gathering brings together golf course management professionals for education, networking, industry innovations.
Lawrence, Kan. (June 29, 2021) – The Golf Course Superintendents Association of America (GCSAA) has announced the world’s largest golf course management event has been rebranded to the GCSAA Conference and Trade Show. The new name will debut at the 2022 GCSAA Conference and Trade Show Feb. 5-10 in San Diego.
Known as the Golf Industry Show since 2005, the GCSAA Conference and Trade Show will continue to offer a dynamic week of unparalleled education, networking opportunities and access to golf course and facility management solutions for golf industry professionals.
The event is produced by GCSAA along with presenting partners, the Golf Course Builders Association of America (GCBAA) and American Society of Golf Course Architects (ASGCA) and participating partners, the United States Golf Association (USGA), National Golf Course Owners Association of America (NGCOA) and National Golf Foundation (NGF).
“The GCSAA Conference and Trade Show rebranding is not about changes to the event but is based on the strength of the GCSAA brand,” GCSAA CEO Rhett Evans said. “As GCSAA’s brand recognition has grown over the years, it makes sense to have our premiere event share in that. Along with our partners, we’ll still feature opportunities for collaboration and team building among superintendents, architects, builders and more.”
The GCSAA Conference rebranding is part of a strategic effort to bring all GCSAA entities under the association name and comes on the heels of the rebranding of its philanthropic organization to the GCSAA Foundation in May.
“As we move closer to our 100th anniversary in 2026, bringing all aspects of GCSAA’s operations under the GCSAA name not only makes sound business sense, but also gives a clear tie to our long history,” Evans said.
The 2022 GCSAA Conference will return to an in-person gathering after the 2021 event was held virtually due to the pandemic. The event will kickoff with the GCSAA Golf Champions Feb. 5-7 in San Diego and will include play at Torrey Pines, site of the 2021 U.S. Men’s Open. The conference portion will begin with a Welcome Reception on Monday night. The bulk of education and the trade show will be condensed to Tuesday through Thursday in order to offer attendees the full event experience while requiring fewer days away from work and home. In addition, a virtual learning component will be offered after the in-person event for those who want to take additional education or for those who were unable to attend in person.
Registration for the 2022 GCSAA Conference and Trade Show will open Nov. 2, 2021. For more information, visit www.gcsaaconference.com.
About GCSAA
The Golf Course Superintendents Association of America (GCSAA) is a leading golf organization in the United States. Its focus is on golf course management, and since 1926 GCSAA has been the top professional association for the men and women who manage golf courses in the U.S. and worldwide. From its headquarters in Lawrence, Kan., the association provides education, information and representation to nearly 19,000 members in more than 78 countries. The association’s mission is to serve its members, advance their profession and enhance the enjoyment, growth and vitality of the game of golf. Visit GCSAA at www.gcsaa.org or find us on Facebook or Twitter. Visit our industry-leading magazine at GCMonline.com.
The GCSAA Foundation is the philanthropic organization of the GCSAA. Its mission is to secure funding and support to strengthen advocacy, education, and research that advances the work of golf course management professionals. Visit the Foundation at www.gcsaa.org/foundation.
