May 29, 2020 | Issue 007
Welcome to Bulbrite's weekly newsletter - created to give you the tools & tips you need to know to navigate these tricky times.
Customer Corner
CT Lighting
We are pleased to report that Connecticut Lighting Center reopened to the public on May 20th!
In preparation for reopening, Todd Director and his team at Connecticut Lighting installed protective barriers at checkout areas and implemented daily cleaning protocols. To maintain safe social distancing for both employees and customers they are continuing to encourage use of masks as well as contact-less appointments and curbside pickup and delivery.

Connecticut Lighting has also been doing a great job staying connected with their customers via engaging content on their social platforms - check out their latest news on their Facebook page !

Tools You Can Use
The Best & Brightest Reps
We've featured several of our incredible sales reps in past issues, but this week's focus is on how your Bulbrite Sales Representative can be a secret weapon in your sales arsenal.
To support our sales rep team in continuing to be the "A-Team" when it comes to keeping a pulse on the latest industry trends and product news, Bulbrite's Sales Director Brian Creeley has implemented weekly virtual "Rep Councils". These Rep Council video conferences serve as brainstorming sessions for sales representatives to share learnings and best practices on a variety of topics - ranging from new product releases, to sales support, to the changing roles of agencies and showrooms in a new COVID-19 norm. In turn, our sales reps continue to be your knowledgeable and trusted sales partners.

Are you a sales rep interested in participating? We would love to hear your feedback. Please email Brian here !

Featured Products
Builder Portfolio
As states slowly begin to reopen and loosen restrictions, construction has begun to resume to its previous pace. Now is the perfect time to revisit Bulbrite's Builder Catalog to make sure that you have sufficient inventory for your builder customers.
Features of Bulbrite's Builder Collection include:
  • Volume discounts on all builder items
  • Fully-loaded builder portfolio of General Service and Decorative bulbs
  • Expanded ceiling solutions with remote J-Box LED fixtures

For more information on our wide builder assortment or to place an order, please visit Shopbulbrite.com or email sales@bulbrite.com .
Tips & Tricks
The Upsell
If your showroom is opening up to walk-in traffic over the next few weeks, trends suggest that you should see your sales close rate go through the roof!
During these times, if a consumer is walking through your doors, they likely aren’t there to "kick the tires" - instead they are more likely to have high purchase intent.
Is your showroom ready to capitalize on this opportunity with upsell ideas and relevant product selections? Like a good waiter knowing the specials of the day, do your sales people have those 2 or 3 upsell “go-to items” ready to present?
Here is a quick checklist of some great items to make sure you have on-hand and in-stock to maximize your upsell ability:
  • LED filament bulbs to complement the clear glass fixture trend
  • Bulbrite SolanaTM Smart Lighting with scheduling to maintain household routines this summer
  • String lights to make your customers' backyards more enjoyable
What have you been doing to help your business grow during this time?
Let us know for a chance to be featured in our "Customer Corner"!