Testing the target market
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Valerie Felix, YE educator at Alliance Burton Tech High School in Los Angeles had her students prepare a Trade Show pitch and presentation of their Market Day product prior to her class's actual Market Day.
"I was seeking a way to have students pilot their business idea to gather more market research in order to maximize their sales in launching a new business. They also struggled with the concept of a target market," explains Valerie.
Students created a table display, including samples, and received feedback from peers about their product and pricing.
"After our trade show, I debriefed with my students and had them complete an activity to identify, discuss, and share what went well, what did not go well, and at least list three changes they will make for Market Day to satisfy the needs of their target market," said Valerie. "The trade show made the lesson better because students internalized the Foundational Values which was evident in their preparation and execution of Market Day."
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Applause for fostering transformations
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Three Phoenix YE educators followed 17 YE students on a transformational challenge in February.
Co+Hoots Foundation
partnered with YE for the Youth Changemakers Summit. Angela Striggles, Luis Bleuze and Cameron Dueker joined in the start-up challenge weekend as mentors.
"I hope this experience is one that they will never forget and perhaps apply these skills learned in their future!" said Angela Striggles, YE educator at Estrella High School in Arizona. "What I have personally have taken away is to just create a plan and do it! Trying and perhaps being successful or failing is better then not trying at all!"
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In this activity, students will research a popular U.S. restaurant, then create a target person for the restaurant their team selects. The business owner can utilize knowledge of the market segments and sound judgment when making decisions.
In this two-part activity, students will complete a S.W.O.T. Analysis for a business. A S.W.O.T. Analysis (Strengths, Weaknesses, Opportunities and Threats) is a common business tool used by entrepreneurs to identify internal and external factors that will affect the company’s performance.
YE Academy is your hub for entrepreneurial education. We're constantly adding new resources for you to help your students thrive.
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YE Next
Application deadline extended to March 29.
YE Next is a competitive, innovation and incubation experience that challenges the imaginations of YE students and alumni to create out of the box solutions for scaling the YE experience. This partnership with Amazon Web Services will empower the building of these innovations into working prototypes.
Office hours have been set up for educators to chat with Amazon about The Big Idea YE NEXT Competition. Ask questions about what to expect.
- Tuesday, March 19, 2019: 9pm-10pm Eastern
- Wednesday, March 20, 2019: 9am-10am Eastern
- United States Toll-Free: +1 855-552-4463 Meeting PIN: 3048 93 9687
- YE Next participants will work with an Amazon mentor for a chance to bring your idea to market
- Expand your technical knowledge
- Collaborate virtually
- Open to current YE students and all alumni
- Applications open February 19 - March 29
- Viable ideas pitch in Detroit, Michigan on May 30
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Start-Up Challenge
Start-Up Challenge is YE’s former business competition. This national competition gives students the opportunity to take their business idea to the next level.
With submissions open until April 12, students are asked to submit a three minute pitch to YETheBigIdea.org. There will be two rounds of competition – semifinals (25 students) and finals (10 students).
But wait, there’s more – before we announce the finalists the public will vote for their favorite pitch to move on to competition.
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Our first round of Summit applications is complete!
Congrats to over 200 students who were notified by email on March 1, and qualified for the second round of applications. The second round applicants must take an aptitude test on YouScience.com. This aptitude-based, talent test is a discovery platform that helps students uncover their natural talents and aligns them with their best-fit career path. Again, the YouScience link was shared with the student via email and they are
required to take this test prior to March 15 in order to be a participant at Summit. Final selections will be made on March 22, and each student, accepted or not, will receive an email of their qualification.
Please stay tuned for more information about family meetings in April regarding travel.
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The Georgia Council on Economic Education is hosting an exciting teacher development workshop. Participants will spend a week in Atlanta learning more about economic concepts including opportunity cost, specialization, free enterprise, monetary and fiscal policy, entrepreneurship, and international trade. More importantly, teachers will gain a greater understanding of how the U.S. economy works and the important role entrepreneurs play in a free enterprise system.
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YE Scholarship app available now
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YE has partnered with College Coaching Network to offer the YE Scholarship app on iOS and Android. It is designed to help students find scholarships for college, learn more about grants and endowments, career assessment testing, college selection, networking and internships. College Coaching Network gives students necessary tools to succeed. The app is available for download from the Apple and Google Play store.
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FV IRL
As disaster unfolded at
Fyre Festival
, it captured the world’s attention – in real time. The event built by Instagram went down in Insta-worthy flames. But how did something promoted by the likes of Kendall Jenner crash and burn?
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Nominate Today
Do you know a YE student that deserves a shout out for their hard work and dedication in the classroom?
Nominate
them today for the YE Student of the Month award!
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