March 2020 Newsletter

The results from our 2020 January Most Fit Live 2 B Healthy® Community contest have been tallied. The Legends of Woodbury was declared the winning community by increasing their monthly participation by 105% over their goal! Overall, our participating communities increased class participation by over 26%, and welcomed 298 new class participants.

Rankings of Top 15 Communities

in 2020 Most Fit Live 2 B Healthy® Community Contest

In designing this contest, our goal was to increase participation in our classes. (Those who are familiar with our business model know that this is not to increase our income from classes. For the majority of our classes, we get paid a set amount each month, regardless of participation.) Rather, by increasing participation, we were looking to live up to our promise to help our communities “ Open the Front Door” through our marketing program: To boost awareness of their classes throughout their resident community and the broader outside community.  

Our 2020 Most Fit Live 2 B Healthy® Community contest surpassed our expectations in increasing both resident participation and attracting outside visitors. Our winning community this year was actually an Independent Living community, and they were unable to invite outside visitors to their classes. Instead, their strategy was to invite more residents to give their classes a try.  The Legends of Woodbury had just opened in September 2019, and their manager, Ashley Posel had been looking for a way to increase attendance in their classes. Ashley had managed other Legends locations where their classes were averaging 20-30 residents and was trying to figure out a way to attract more than the 5-6 residents that had been showing up on a regular basis. “The issue was really just figuring out how to get the word out and convince our residents to give it a try,” said Ashley. “I knew that they would love it from prior experience, but it takes a concerted effort to build a class from the ground up.” Ashley invited L2BH to speak at their Residents’ Board Meeting. She also introduced us to the individual who puts together their Resident Newsletter, and we provided her with an article describing the class and the contest. We also provided the community with class invitation postcards, which were clipped to each resident’s door. 

Jena Radant, L2BH trainer at The Legends of Woodbury, reported that new people started showing up to join the class from Day 1 of the contest. “And those new residents that showed up, (one or two per day) stayed and became regular participants in our class,” said Jena. “The first few months of class, I would have 5-6 residents. Now, we regularly have between 10-15 every day! It’s so exciting as a trainer to see the class numbers rising like this.”

In conclusion, our 2020 Most Healthy Live 2 B Healthy® Community contest yielded many great experiences for both the participating communities and for Live 2 B Healthy®. Watch for more updates and ideas to be shared based upon our experiences in the coming months. For now, we can truly say that our slogan of “ We Open the Front Door and Close the Back Door” has once again been proven.