"The COVID-19 crisis has affected communities, businesses, employment, and economies all over the world. While the top priority is to save lives and support victims and their families, we must also act to protect the livelihoods of our community members.
This resource offers practical solutions to help sales leaders and business decision-makers in B2B settings protect their people and navigate their organizations through an uncertain time.
This checklist focuses on the first two of five stages in the crisis-response cycle, Resolve and Resilience— how to navigate the current situation."
Checklist topics include:
- Sales and channel
- Pricing and discounts
- Marketing
- Product and customer experience
- Commercial costs
- And more
