One of the more insidious risks in the supply chain is “misalignment” or an inadequate understanding between supplier and customer. Misalignment can occur on a job-centric basis or on a wider “culture and values” basis, and it may go unnoticed or be subordinated until something goes wrong. Then its potential to disrupt the supply chain becomes glaringly apparent--possibly leading to nonconforming product, delivery delays, increased costs, and unmet expectations.
With alignment, there is open communication and a bilateral understanding of each side’s unique qualities, capabilities, and expectations. By its nature, alignment is an approach customized to the attributes of each of the parties.