Issue No. 256 | May 27, 2021 | View Online
The MAB offices will be closed on Monday, May 31, in observance of Memorial Day. Have a happy and safe holiday weekend!
Upcoming Events

June 1
Deadline for Michigan TV stations to file license renewals.

June 17 | 11:00 a.m.
Free Webinar: Don't Be a Garden Gnome
with Joe Little (Register Now)

June 17 | 4:00 p.m.
Free Webinar: Addressing the Recruiting Challenges within a Changing Media Industry with Ty Carver (Register Now)
Michigan Broadcasters Partner to Air 'Vaccine Town Hall' Across State
Radio and television stations throughout Michigan are setting aside competition and joining with other local broadcasters in their markets to air a special 30-minute noncommercial program entitled "Vaccine Town Hall: Answering Your Questions." Read More
Governor Accelerates State's 'Vacc to Normal' Plan 
On May 20, Governor Gretchen Whitmer announced an updated 'Vacc to Normal' plan, which outlines steps Michiganders can take to emerge from this pandemic. As of June 1, capacity limits will lift for outdoor events. Additionally, indoor capacity limits will increase to 50%, allowing indoor social gatherings such as weddings and funerals to move closer to normalcy. Read More
LEGISLATIVE / REGULATORY UPDATES
Copyright Royalty Board Decision on Webcasting Royalties Expected by June 14 – What Will the Streaming Rates for 2021-2025 Be?
By: David Oxenford, Wilkinson Barker Knauer LLP
The Copyright Royalty Board decision on the rates to be paid in the next 5 years by webcasters, including broadcasters who simulcast their programming on the internet, to SoundExchange for the digital public performance of sound recordings is supposed to be released by June 14. Read More
IN THE NEWS
Michigan Radio Names Talisha Reviere-Winston as New Director of Human Resources and Finance
Michigan Radio’s Executive Director and General Manager Steve Schram announced on Monday (5/24) that Talisha Reviere-Winston will be joining the station as Director of Human Resources and Finance. She will begin her duties on June 7. Read More
Sanilac Broadcasting's Eddie Fury Receives 2021 Community Mental Health Association Media Award
Sanilac Broadcasting of Sandusky (WMIC-AM/WTGV-FM/WBGV-FM) PD/Morning Host Eddie Fury has been notified that he has been recognized by the Community Mental Health Association of Michigan (CMHA) and selected for its 2021 Jim Neubacher Media Award.
WDET Introduces 'Science of Grief' Podcast
Young adults are facing a mental health epidemic in the United States, and the new Science of Grief Podcast from WDET, Detroit’s NPR Station and MSU’s Science Gallery Detroit (SGD) is addressing the problem head-on through conversations with young people and mental health experts.
Specs Howard School of Media Arts to Become Part of Lawrence Technological University
Lawrence Technological University will become the new home of the Specs Howard School of Media Arts. Specs Howard has offered courses in radio and television broadcasting, graphic design, and digital media arts since 1970, and has graduated more than 15,000 alumni in these fields. Read More
Caroline Beasley Named 2021 National Radio Award Recipient
Beasley Media Group Chief Executive Officer Caroline Beasley will receive the National Radio Award during the Radio Show Opening Session on Wednesday, October 13. The Radio Show, co-produced by the Radio Advertising Bureau, will be co-located with NAB Show and held October 13-14 in Las Vegas. Read More
TRAINING & EDUCATION
FREE WEBINAR: Don’t Be a Garden Gnome - Little Tips to Help Your Standups
with Joe Little, NBC7 San Diego

Thursday, June 17, 2021 | 11:00 a.m. – 12:00 p.m.
NBC 7 San Diego Reporter and Director of Storytelling Joe Little is known for maximizing his time on camera when he’s live or recorded. He’ll share his tips to make your time on camera matter, move the story forward, and simply look better.
FREE WEBINAR: Addressing the Recruiting Challenges within a Changing Media Industry
with Ty Carver, Carver Talent

Thursday, June 17, 2021 | 4:00 – 5:00 p.m.
Effectively recruiting top media professionals in today’s changing media landscape may be the most difficult in the history of our industry. Acquisitions, downsizing, OTT/streaming, contracts/non-competes, people leaving the industry, and all during a global pandemic. This session will address these challenges and give real-world tips and tricks to help you hunt and hire top talent.
Ask LBS

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
FREE CALL: Sales & Leadership Helpline
We are offering this limited time free service to help our members get their station back on track after the long COVID year. Call 972-522-8570 during business hours Monday through Friday. Your call will be answered in 24 hours. Take advantage of this great service while we are offering it.
DIGITAL / SOCIAL / WEB
Run a Hashtag Scavenger Hunt to Promote Local Businesses Reopening After the Pandemic
By: Seth Resler, Jacobs Media Strategies
Young adults are facing a mental health epidemic in the United States, and the new Science of Grief Podcast from WDET, Detroit’s NPR Station and MSU’s Science Gallery Detroit (SGD) is addressing the problem head-on through conversations with young people and mental health experts. The first episode will be published June 2, and available on Apple Podcasts, Spotify and Stitcher. Read More