Summer Challenge From Visit High Point President
Dear Industry Partners:

As we approach the summer months, we have so much to celebrate as every day gets us a little closer to the feel of normalcy after our most unusual year. Events are booking, venues are opening, the calendar is more full as visitors and locals are more comfortable fully engaging in leisure and travel. We need your help to make the 14 weeks of summer an active and thriving summer in High Point.
Here is how you can help:
Use the Events Calendar

Enter your events on High Point's Events Calendar or Eventbrite. If you are hosting weekly events through your Facebook page, contact Kellie Sanders so she can follow your events page. If you plan to host events, feel free to reach out to Kellie so she can walk you through how to use this effective tool. The High Point Events Calendar managed by Visit High Point ranks #1 in the google listing when you search "events in High Point NC."

Visitors are more likely to come if they see an active events calendar to plan a weekend get-away in High Point. It is FREE to use and only requires your time or your delegated staff's time to promote your hard work. What good is your event if you are not using the tools to promote it? Contact Kellie Sanders in our office if you have any questions about posting an event or providing content on the calendar.
High Point Hospitality Facebook Group

Share your event, promotion, or value to the members of the High Point Hospitality Facebook Group. This is a closed Facebook group to those of us in the industry and our stakeholders. This is a way to cross promote, share and educate our circle of what we all need to know to promote High Point to the fullest and strengthen our High Point hospitality businesses and attractions. Don't be shy. Post what you need so we can help and all support each other!
Discounts and Promotions

Drop us an email or tag us on social media using @VisitHighPoint or #VisitHP if you are running a discount or promotion. We would love to share and better yet would love to utilize your promotion to our area groups that are booking meetings, conventions, tournaments and internal events for our visitors. You can also use the High Point Events Calendar to promote it as well. Just enter a promotion through our calendar and put in the designated time frame to promote the discount. What better way to measure your campain through google analytics to see how many users clicked from the events calendar to your site or social media page. It's trackable and drives traffic to your business.
Spread the Word

If you are active on social media, let your friends know that you are attending a High Point Event. We need an army of engaged partners who have each other's back and cross-promoting is so easy. Share on social media, word of mouth, include in your newsletters and let the world know that we have an activated High Point that is worth our time, money and hard work. We all know that locals and visitors will be planning summer vacations to traditional beach and mountain getaways. But there is still room in the 14 week summer calendar for High Point to get some play!
We Will Focus Our Energy This Summer To:

  • Retain local spending to take staycations in High Point. While HPU students are away, it's up to our locals and visitors to keep retail, restaurants and area businesses active.

  • Direct messaging to target locals in Ward 5 and Ward 6 to enjoy downtown High Point as a new destination to explore. We need to condition our locals to think of our urban core as a place to enjoy.

  • Integrate new business and attractors to explore as we anticipate the completion of Stock + Grain, Qubein Children's Museum, HPU Arena, Paddled South and more!

Be an ambassador. Think of this effort as the start of our first High Point Rockers Game, June 1st, ending with the John Coltrane Festival, September 4th & 5th. We have 14 weeks, so fill that calendar and flood social media!

Cheers,

Melody Burnett
Connect With Us
Contact Us
1634 North Main Street, Suite 102
High Point, N.C. 27262
336­.884.5255