Extraordinary Rewards, Tire boxing, Wanna go to California?

What’s with Hollywood and tire sales?

It happened to me again. Another movie I’m halfway paying attention to and then POW! First it was John Candy’s great flic Uncle Buck. Buck's sister-in-law had some lovely things to say about his friends, "all those trashy people he hangs out with... the woman who sells tires!" Then a decade later Nick Cage in The Family Man. Cage’s character is Jack Campbell, a Wall Street Ruler of the Universe type who wakes up in suburbia and much to his horror, he finds out he’s been magically transformed into a TIRE SALESMAN with a wife and kids. This brought a big roar from my family at the time.

"You mean I sell tires. That's what I do?" Jack asks his newly-found daughter when she tells him where he works. "I'm a tire salesman." The little girl simply shrugs...

Then, this past Saturday night I’m sort of watching a Russian spy movie called Red Sparrow. Dominika is a beautiful ex-ballerina, now superspy, talking to her dashing American leading man secret agent Nate Nash (sometime before he is tortured with a skin graft tool), when this gem pops up:

Dominika Egorova : Are you a patriot?

Nate Nash : No.

Dominika Egorova : Why do you do what you do?

Nate Nash : It beats selling tires.

Dominika Egorova : Have you ever sold tires?

Nate Nash : No.

Dominika Egorova : Then you can't know, can you?

Thanks for the nod Hollywood writers. Here’s a thought - why don’t we turn the tables and have a tire salesperson wake up as a spy and then try to save the planet. Would you like to nominate someone you know?

Original Equipment blow-by-blow from ringside

Like two boxers locked in a title slugfest, NEXEN and Falken have both been landing solid blows. These are two welterweight companies punching above their class. Of course they’re not true top-ranked heavyweights like Bridgestone, Goodyear and Michelin, but they are amassing solid records by by scoring important OE contracts. The latest: Falken’s Wildpeak M/T has been chosen as the official tire on Jeep Wrangler Rubicon models. NEXEN strikes back, winning O.E. on Volkswagen Jetta. Falken springs off the ropes with a counter punch to supply Subaru Crosstrek Hybrid. Sensing their prey has been stunned, Falken closes in for the knockout. With a lightning fast Nissan one-two, Falken jabs with Rogue SV and then winds up the Altima haymaker. Ka-bam! Falken wins this bout, but NEXEN went the distance. We’ll await the next announcement from our neutral corner as I’m all out of boxing cliches.

Gimme all your money

Cooper wants to oblige you. They’re offering Medallion dealers ‘Double Bucks’ this February on all three AT3 lines, both CS5 varieties, and SRXs. Couple that with their Q1 ‘Earnings Accelerator’ and you can earn from $8.50 to $16.50 back per tire. If you’re still not a Medallion program member you better call me.

A different kind of rebate

Cooper is about to launch their first ever March National Cooper Digital Promotion. Not to be confused with a Digital Examination which men between the ages of 50 and 70 should look into, this digital thing is a consumer rebate that will only be promoted online. That’s right, they won’t be mailing out any of those spiffy kits with counter cards and entry blanks, but I’ll assume Google will be getting paid to help spread the word. The rebate is just on the two CS5 lines and the reward amount is 15% up to $70. It shouldn’t be too painful.

Falken adds road hazard warranty, you fly to California

In case you needed just one or two more reason to start selling Falkens - here you go. Falken has added road hazard coverage to just about everything they sell with the exception of their RT615 road race tires and their M/T. Only tires sold after January 1st 2019 count. They’ll cover the first 3/32nds or 2 years, whichever comes first. And if you’d like to hear more about it, just buy 12 of their tires to sign up on the Fanatic program and Falken will fly you out to California, all expenses paid, for an in-depth brainwashing at the Falken Academy. Ride and drives on California Motor Speedway, off-road Jeep adventures, and some good old classroom sessions. And don't even get me started on the extremely cool hotel they put you up at. To learn more call me, or email back. You can read more by clicking HERE.

Thank you for your continued support!

Jeff Short

VP of Sales

717.314.4949