The Realtor knows that a property that languishes on the market costs time and money. A home that hasn't been professionally prepared for sale is often destined for a price reduction which translates to more time, more money, and less commission. Fortunately, the Realtor knows the value of home staging and has a competitive advantage by offering the home staging consultation as part of the listing package. No more uncomfortable conversations about cleaning and smells. No more dealing with over-the-top decor or hoarders. The Realtor trusts the Home Stager to have these discussions in a kind and tactful manner, leaving the Realtor free to focus on getting the house SOLD, not getting the house READY to sell.
The Seller needed a little more encouragement.
Why can't people just look past my stuff?" the Seller muttered. The Home Stager explained that less than 10% of home buyers can look past existing furnishings and how important first impressions are. After a tour of the house with the Home Stager, the Seller not only understood the value of home staging, but was delighted to find out that home staging wasn't about major renovations or insulting their taste in décor. Home staging was no longer an annoyance, but a way of preparing the house to appeal to the most buyers. No one can force a seller to stage their home, but educating clients is the first step to getting them engaged in the home staging process. Some sellers will only need a little help. Some will need a lot."
So how does the Home Stager benefit? Ideally, sellers would call a Home Stager before they call a Realtor, but many sellers don't realize the value of home staging, so partnering with realtors just makes good business sense. Home Stagers don't typically choose this profession because they love cluttered, uninspired, or vacant homes. It's the beautiful transformations that are made with simple changes. Follow that transformation with a quick sale at the asking price and you have one giddy Home Stager. That's what home staging is all about.
Of course, there are no guarantees that home staging will make the property sell quickly or for the best price, but simple economics tells us that an improved product will increase demand and command a higher price tag. Realtors across the country are partnering with Home Stagers and include consultations in the listing package.
So, the next time you see a Realtor, a Seller, and a Home Stager walk into a house, you will know that they are in a partnership to maximize the potential of the property and get that house sold!
