Trademark Counseling & Protection | February 19, 2020

How Strong is Your Trademark?

A company’s trademarks can be some of its most valuable assets. A strong trademark can drive business based on customer loyalty to a brand or familiarity with the product or service. A weak trademark will not build strong brand identity. Often, weak marks do not qualify for registration and the companies that hold them will find themselves subject to a 3rd party enforcement action challenging the mark or can suffer brand dilution from being copied in the global marketplace. How strong is your mark? Continue reading here , to identify if your mark is effective, if it will qualify for registration, and ensure it will get the recognition it deserves.

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The information provided as an educational service by Hoge Fenton for clients and friends of the firm. This communique is an overview only, and should not be construed as legal advice or advice to take any specific action. Please be sure to consult a knowledgeable professional with assistance with your particular legal issue. © 2020 Hoge Fenton

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