When to Consider Online Focus Groups

Shugoll News: On the Record

We are excited to bring you updates on what is happening at Shugoll Research as well as trends we are seeing and reading about in our industry.

This month, our feature article provides examples of situations where you may want to consider an online focus group methodology for your marketing research needs.

We also bring you tips on motivating your most creative employees to help them reach their full potential. In another article, we explore the value of using data to improve customer engagement. And finally, we share a recent article from Forbes about how time of day influences consumer choice.

As always, please contact me if you have any questions about the services we offer at Shugoll Research.

~ Merrill Shugoll

When to Consider Online Focus Groups

If you're dealing with hard-to-reach professionals or low incidence consumer populations, consider doing an online focus group . Online focus groups allow participants to participate from their home or office. It's a valuable tool when you need feedback from:

High level corporate executives
Managers in certain targeted industries
Disabled individuals
Homebound or chronically ill people
Caregivers of family members with a serious illness
Respondents from across the country who need to participate in the same focus group

Our online focus group platform is built on reliable technology sourced from Adobe. Shugoll Research’s team of online focus group specialists can design and moderate online groups, and analyze study results, while our on-site IT staff ensure a seamless technology experience for everyone.

Noteworthy News

Motivating Creative Employees

Creativity is one of the most desirable traits that an employee can bring to the table. Just one individual's ability to innovate and think laterally enhances the entire team's capacity to achieve its goals. Identify the creatives in your midst and unlock their catalyst-like powers with these simple techniques.

The New Rule in Business: Customer Engagement

Technology has made it easier for businesses today to communicate with their customers than ever before. Automation technology expert Steve Lucas believes customer engagement is never static but a combination of attentiveness, anticipation, and quick responses.

Research Reveals How Time Of Day Impacts Consumer Choice

In this Forbes article, Professor Jonah Berger talks about the research he and his colleagues recently published in the Journal of Consumer Research on how time of day impacts consumer choices.

Why do Research in Washington D.C.?

The greater Washington area is one of the most valuable markets in the country when it comes to research. Comprised of Washington, DC and its Maryland and Virginia suburbs, it's the fifth largest U.S. metro area, with over 6 million regional residents. It's a thriving area, leading the nation in job growth for the past 20 years. It's proud to own one of the most efficient mass transit systems in the nation and is served by three major airports, making it one of the most accessible destinations you'll find. But there's so much more to Washington that you and your clients should be aware of.

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What Our Clients Say About Us

"We've employed Shugoll to conduct national public attitude research on a couple of occasions and found their work to be professional, accurate and timely. Their research has helped our organization and our constituents to better focus on key-results areas. We enjoyed working with them and look forward to doing so in the future."

- Dennis J., Executive Director

Insurance Nonprofit

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