May 20, 2021
Annual Giving Trends of Current Parents Decreasing
As we approach the end of the school year and annual fund campaigns wrap up, I wanted to see what the giving trends have been among current parents. I was very surprised to see that current parent participation in annual giving has been declining over the past 5 years among NAIS member schools and now I'm curious why that is. The data below represents the mean participation of current parents in annual giving for the previous year. n= number of NAIS schools who provided data.
2016 - 2017 (n=1007) 66.1%
2017 - 2018 (n=1060) 65.3%
2018 - 2019 (n=1041) 63.6%
2019 - 2020 (n=1053) 64.1%
2020 - 2021 (n=1052) 59.5%
*Source NAIS DASL
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