December 2018 - 1,260 members
Greetings!

This month's update is all about trust and sharing - two things that have always been really important in schools and are increasingly important in marketing.

We take a look at the latest data on trust and buying behaviour and ask what this means for your school; we share the discussions from our latest networking event and some great use of video in social media; and we look at opportunities to help your school recruit by sharing your job vacancies wider (for free!).

And we're also asking you to trust us by sharing your school's marketing activities and challenges as we launch our 2018-9 School Marketing Survey! (and give you the chance to win £100 of Amazon vouchers).

Please get in touch if there's an issue you'd like our advice on or if you'd like to share your school's marketing story.

Best wishes,

Simon Hepburn
Marketing Advice for Schools
0161 818 8305

PS - if you'd like focused help with your school's marketing challenges, check out our training and consulting offerings!
According to Edelman’s 2018 ‘Trust Barometer’ only 43% of British people trust businesses and only trust 24% social media.

Our LinkedIn Pulse article looks at the implications for schools. Is marketing really now trust-building? Do you know your stakeholders' trust journey? And are you using influencers to build trust?

It was great to bring 16 school marketers together for our latest networking event in the welcoming surroundings of King Henry VIII School in Coventry on November 20th.

Speakers discussed the importance of putting marketing at the heart of your school (and persuading others to do so!), GDPR and Marketing, creating video on a budget, being consistent and effective with visual content, teacher recruitment and using VideoScribe to create innovative content.

You can find out more and download presentations here. And if you'd like to come to future events (next one in London in March!), all you need to do is join as a Full Member for £40 here!
We're running our School Marketing Survey again - and thanks to the support of design stars Ambleglow you could win one of two £100 Amazon vouchers!

You'll also get the chance to find out what other schools are doing and the marketing challenges they are facing when we share the result early next year.

The latest teacher recruitment figures for England came out last week - and for a sixth year in a row the overall target was missed.

So, when you come to recruit after Christmas, you'll need to spread the recruitment net as wide as possible! And trying expensive new ways to advertise is risky. So here are 5 you can use for free. And if you're not working with HR in your school on recruitment (and you should be), please pass them on!

Our latest networking event spent a lot of time discussing the importance of using video on social media to engage stakeholders. So we took a look at our Good News from Schools Twitter and Instagram feeds and found these great examples to share...

Marketing Advice for Schools - hello@marketingadviceforschools.com