The Toronto International Boat Show will not be addressing the steel & aluminum tariffs, nor the retaliatory boat tariffs, in any marketing or communications to consumers.
We will continue to focus the show's messaging on promoting the boating lifestyle, affordability, getting out on the water, new products, retail, best deals of the year, plus show features and education.
We ask all exhibitors to refrain from posting any banners or signage in their spaces which includes language such as "beat the tariff pricing" or "pre-tariff pricing" or words similar in nature. Any signage with tariff messaging will be removed.
It is in the best interest of the entire industry that all communication to consumers focuses on encouraging sales and a positive retail environment.
We thank all exhibitors for their co-operation.
|