For Immediate Release
April 9, 2020 (Vancouver, BC)
– The Okanagan’s iconic Summerhill Pyramid Winery is stepping up to help BC’s hospitality charity. The BC Hospitality Foundation (BCHF) is delighted to announce that throughout the month of April 2020, $1 from every bottle of Summerhill Pyramid Winery wine sold at participating retailers will be donated to the BCHF.
“
We’re very grateful for the tremendous support we’re receiving from members of the BC wine community
,” says Dana Harris, the BCHF’s Executive Director. “
The donation by Summerhill Pyramid is a great example of how social isolation may mean we have to stand a few feet apart, but this crisis is paradoxically also helping to bring people together to support the causes they believe in.
”
Ezra Cipes of Summerhill Pyramid notes that
"
We operate according to a vision of gratitude and abundance for people and planet. It’s a difficult time for us and for the whole world. We’re glad to pitch in for our local industry."
The Okanagan’s Summerhill Pyramid Winery is a family-owned venture that’s known for crafting award-winning wines providing an authentic expression of the unique terroir of their origin. It is operated according to both organic and biodynamic standards. The $1 donation will apply to every bottle of Summerhill Pyramid wine sold at participating retailers until April 30
th
, including both retail and licensee sales. (The bottles are identified with neck tags; currently retail stores in Vancouver and Kelowna, with more to be added in Victoria.)
Funds raised by the program will help the BCHF continue to provide last-resort assistance for hospitality workers in financial crisis due to a serious health condition. The charity also offers a scholarship program that fosters the next generation of hospitality industry leaders.
