SCORE Client Experience: The Grindhouse Radio
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Sometimes, business success is about serendipity — about being in the right place at the right time. That’s the story of the Grindhouse Radio. Brimstone, a serial entrepreneur, had an idea. But it didn’t come to fruition until he noticed the talent and hard work of two interns — Kim Adragna and Steve Zambito — at his publishing and entertainment business. Both had extensive experience within radio and broadcasting, and Brim proposed the three of them do a test run for a radio show to gauge how they “would vibe throughout an hour-long recording session,” the three entrepreneurs say.
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Financial Considerations and Associated Costs of Buying a Franchise
Before we begin learning about the financial considerations of buying a franchise and their associated costs, you should have an understanding that these businesses come in all shapes and sizes. There are thousands of different franchise concepts to choose from and their level of investment varies as much as the types of businesses in dozens of different categories. What we’re saying is that there is a franchise to fit anyone’s investment level.
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21 Steps to Starting a Retail Store
If you dream of opening a retail store, you’re in good company. Some 99 percent of U.S. retail stores are small businesses. Retail accounts for 29 million jobs and contributes $2.6 trillion to the U.S. GDP each year. And while e-commerce sales are growing rapidly, almost 90 percent of all retail sales still take place at brick-and-mortar stores.
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What Every Startup Can Learn from Silicon Valley Success Stories
Wouldn’t it be great if your startup could be as successful as Silicon Valley legends like Facebook or Google? Many experts have tried to figure out what’s the “secret sauce” that makes Silicon Valley such fertile ground for startups.
You may not be located in Silicon Valley—but there are some things you can do to share in its “secret sauce”.
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Advertising on Google and Facebook
Wednesday, December 4
From 6:30 to 8:30 PM
Fairfield Library
This workshop will explore how to utilize the power of Google and Facebook advertising in your small business marketing. Well look at the pros and cons of each platform, how to maximize ROI in your campaigns, and how to combine the two to let each channel help the other to form a powerful single marketing force that produces significant results.
This workshop will teach you:
- How to incite “branded search” on Facebook
- Targeting ad headlines as keywords
- Closing the deal on Google keyword auctions
- Customizing audiences
- Using Insights & Analytics to measure results
- Testing using targeted brand names as keywords and
- Retargeting using what visitors are searching for
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7 Biggest Mistakes Made by Small Business Owners when Trying to Grow
Tuesday, December 10, 2019
from 6:30 PM to 8:30 PM
Darien Library
All small businesses need to grow, especially those just starting out. Unfortunately, too many business owners focus on the wrong things, ignoring what really matters and wasting precious time and money in the process.
Topics that will be discussed:
- Poor contact management
- Lack of investment in technology
- Working successfully with contractors
- Ignoring your finances
- Not hiring people to help you
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Email Marketing for Small Business
Wednesday, December 11, 2019
from 6:30 PM to 8:30 PM
Fairfield Library
Email marketing is one of the most established platforms, and is the most cost-effective marketing tool. It's also one of the least understood. Done poorly it can result in the loss of valuable leads. Used correctly, it has the highest ROI of all, over 400%. This workshop will show small business owners how to get it right and maximize results.
This workshop will teach you:
- Why email marketing is more important than ever with examples of great email templates
- How to increase open rates and click-throughs and avoiding being a SPAMmer
- Using content, audience and timing to build successful campaigns
- Lead nurturing, drip mail, referral building and lead generation
- Renewing and reengaging with existing contacts
- Tracking and measuring results to build successful new campaigns
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Creating an Effective Elevator Speech
Thursday, December 12, 2019
from 6:30 PM to 8:30 PM
Wilton Library
Our speaker, Peter Engstrom, will help you develop an effective elevator speech to complement your marketing program and enhance your business opportunities.
You will learn:
- What are the four key elements of an effective “Elevator Speech”.
- How to identify each of these elements.
- How to hone this introduction to your business for different audiences.
- How this tool can be used to help build a “brand” for your business.
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In a recent, independently verified one-year study, our chapter started 330 new businesses and created 890 non-owner jobs.
We are very proud of our track record and accomplishments and welcome you to take advantage of our services at your convenience.
We would also encourage you to volunteer with us and help continue the mission of being America's top small business advocates. The leaders of our Chapter are committed to maintaining the highest standards and performing for our clients at the highest possible level.
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SCORE Fairfield County
203-831-0065
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SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 50 years.
Because our work is supported by the U.S. Small Business Administration (SBA), and thanks to our network of 10,000+ volunteers, we are able to deliver our services at no charge or at a very low cost.
Find out more about our Mission, Vision and Values
here
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