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Tracy McLaughlin

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Cell: 415.699.6680


Dear valued clients, friends and my wonderful family,

While this period is without precedent, I feel the resilience of so many around me. Our community seems to be unanimous in the "something positive will come out of this" perspective, which is a true blessing and says so much about where we live and who we are. I decided to include this meaningful post that I thought summed it all up.


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Real Estate Rescue (Now More Than Ever)

Please Click Here to Preorder Today!


On a real estate front, I have spent the past weeks fielding nonstop calls on where real estate is in all of this. Here are my thoughts based on what I know and am prognosticating based on prior cycles like this:

1. We went into this health crisis with very strong fundamentals in the economy. Interest rates continue to hover close to an all time low. For example, a 30 year fixed is currently in the mid 3 percent range with zero points. A 10 year fixed is in the 3 percent range with zero points per www.mortgagenewsdaily.com. Unemployment was also at an all time low. When the health crisis is behind us, we anticipate unemployment numbers to decrease.

2. Our inventory in Marin County has been historically low (especially in the more desirable neighborhoods in the premium school districts) and continues to remain very low. Supply and demand has always been the dominant determinant in our industry, and will be the largest contributor to increased transactional volume once this is behind us.

3. If your home was being prepared and/or is ready to go on the market, and the “pause” button has been hit, here are my recommendations: Take this time to thoroughly prepare for your home’s sale. Get your list of what pre-listing inspections are still needed if applicable. Catalogue all of the touch up paint and “odds and ends” projects that need to be completed so that you are ready to go once work is allowed to commence. Make the house look as perfect as possible because in this market, "magazine worthy" sells for a premium! Contact stagers and get a plan in place so they will be ready to stage your property, and get photos done, as soon as the Shelter In Place order is lifted. Please do not leave any stone unturned in your prep of the home. It matters. It’s why I wrote the book, "Real Estate Rescue.” PREORDER HERE!

4. If your home was just about to go on the market, keep the staging in — and the updating you did to sell it — in perfect shape and wait this out. Do not remove your staging and undo the investment you have already made, only to have to redo it next month or even in a year, as it will cost you. If supply remains very low, and city dwellers want fresh air/a very safe and healthy environment, Marin will likely be very appealing for many city residents who had not previously considered living in Marin.

5. Buyers: If you are looking for a home to purchase, buy the home that speaks to you and don’t "wait for a deal.” Great homes in A1 locations are never deals in Marin, and timing the market never really works. "A broken clock is only right twice" (quote from the book). Buy a good investment location with many of the features I outline in "Real Estate Rescue" that create future demand for your asset. Don’t buy deals because they are deals, as even if there is some softening in the residential markets, those homes will never appreciate the way an A1 location home would have.

6. I conducted a phone tree with all title companies in Marin to do a round up of new escrows and to see if escrows are being cancelled as a result of these current restrictions. The good news is that the new escrows far outweigh the latter and people are moving forward with purchases. Our office ratified an offer on a $7.5M listing this past week.

I am keeping everyone in my thoughts and wish you all the very best for health and happiness in the upcoming weeks. I am here to answer any questions that you may have about the market or your home. Here is a snapshot of what I have listed now and what I have coming on the market.


Current Listings

37 Upper Road
Ross
$16,995,000
6 Beds | 4 Full Baths | 3 Half Baths
+- 9,560 SqFt
421 Crown Road
Kentfield
$9,995,000
4 Beds | 3 Full Baths | 1 Half Bath
+- 3,500 SqFt
147 Beach Road
Belvedere
$7,995,000
5 Beds | 4 Full Baths | 1 Half Bath
+- 4,000 SqFt
44 Chestnut Avenue
Ross
$4,995,000
5 Beds | 3 Full Baths | 2 Half
+- 4,285 SqFt
96 Laurel Grove Avenue
Ross
$3,995,000
6 Beds | 5 Full Baths | 1 Half
+- 5,350 SqFt
998 Edgewood Avenue
Mill Valley
$1,995,000
5 Beds | 3 Full Baths
+- 3,425 SqFt
2472 Mar East Street
Tiburon
$12,000 Per Month
3 Beds | 4 Full Baths
+- 3,000 SqFt



Listings Coming in 2020 - Prices Upon Request


205 Laurel Grove Ave, Kentfield

84 Via La Brisa, Larkspur

320 Seadrift Road, Stinson Beach

145 Hawthorne Avenue, Larkspur

199 Madrone Avenue, Larkspur

2 Hillgirt Drive, Ross

15 West Road, Ross
128 Winding Way, Ross

258 Bayview Avenue, Belvedere

303 San Rafael Avenue, Belvedere

21 Oak Place, Belvedere

5 Midden Lane, Tiburon

2 Berry Lane, Ross

27 Frances Avenue, Larkspur





How to Help the Bay Area!

SF-Marin Food Bank - Please Donate!
https://www.sfmfoodbank.org
Now, more than ever, the continued efforts of the SF-Marin Food Bank are critical to ensure that our most vulnerable neighbors get access to the food they need to weather the pandemic. Please visit their site to find out where you can drop food, donate or to find locations if you know anyone who needs help!
Order Take-Out From Local Restaurants, Support Farmers Markets!
The Marin IJ will be updating their list of which Marin County restaurants are open for take-out, curbside pick-up, or delivery. There are also many options via Grubhub (they are delaying fees for restaurants) and Caviar, as well. Plus, all pretty much offer contactless delivery. Please support our local restaurants as they have supported our communities for so many years!
Shop Local Online Whenever Possible!
If you have the means, treat yourself -- this is your chance to shop from home with zero guilt, because it's the right thing to do. Here are a few ideas -- just remember to choose local over big-box stores: Buy all the books you have been saying you were going to read "when you have the time", Send a gift or a care package to a friend, Order beautiful letterpress cards and mail to friends and loved ones!
Donate to GoFundMe's COVID-19 Relief Fund!
gofundme.com/c/act/covid19
The global GoFundMe community is coming together to support each other at an unprecedented rate. More than 22,000 COVID-19 related fundraisers have been created in the past several weeks. Communities have come together in the face of overwhelming uncertainty and in a short time have raised over $40 million for those in need.




Tracy in the News


Tracy talked to the San Francisco Chronicle about the piece of technology she can't imagine doing business without, https://www.sfgate.com/realestate-advertisement/article/Sound-Off-What-piece-of-technology-can-you-not-15093537.php

Tracy's incredible listing at 147 Beach Road was profiled by Forbes, https://www.forbes.com/sites/keithflamer/2020/02/28/8-million-california-estate-comes-with-a-hillside-funicular-by-the-sea/#14f0eb601c2e

Center for Domestic Peace TRACY GIVES A PERCENTAGE OF EVERY CLOSING TO MARIN’S CENTER FOR DOMESTIC PEACE, WHICH HAS PROVIDED SAFE HOUSING FOR WOMEN AND CHILDREN IN MARIN COUNTY FOR THE PAST 41 YEARS. To learn more about this incredible organization, please visit CenterForDomesticPeace.org

Tracy McLaughlin

Tracy McLaughlin

285 Magnolia Avenue • Larkspur, CA 94939
Tel: 415.699.6680 • [email protected]
License CA #01209397

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