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| Issue: 111 |
June 2019
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Limoneira.com
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June has arrived and with it comes the start of summer
(the 21st is the Summer Solstice). It's also a month filled with some great holidays and time for family and friends.
On the 5th, we celebrate World Environment Day- and with increasingly dramatic weather, it's a day we can all get behind.
Limoneira's New Sustainability Video (part of our Sustainability Stories™ series), highlights important initiatives that the Company has undertaken to tread more lightly on the land.
It will be shown in the Sustainability Corner at the Produce Marketing Association's Food Service show in Monterey California in July.
Where would we be without our dedicated Dads....there should be more than one day a year to celebrate these guys, but on the 16th, they're nationally recognized, and Limoneira's Megan Roosevelt aka the Healthy Grocery Girl® adds some creative twists to old favorites. Her Citrus Ginger Cold Brew and Lemon Glazed Donuts will pamper Dad on Father's Day. (it's ok to splurge once in a while).
National Martini Day is June 19th and who doesn't love a great Lemon Drop? We'll be toasting big time in homage to this and to National Hydration Day on June 23rd. Lemon water has a number of great benefits- not only hydration, but Ph balance, Vitamin C and so much more. Check out Limoneira's hydrationnation.life for details.
June is also the month of Graduation. Achievement and hard work are recognized and applauded and next steps, new phases, and personal growth are on the horizon for our graduates.
It's interesting to note that ceremonies for graduating students date from the first universities in Europe in the twelfth century. At that time Latin was the language of scholarship. A "universitas" was a guild of masters (MAs) with license to teach.
"Degree" and "graduate" come from gradus, meaning "step". The first step was admission to a bachelor's degree. The second step was the masters step, giving the graduate admission to the universitas and license to teach. Typical dress for graduation is gown and hood, or hats adapted from the daily dress of university staff in the Middle Ages, which was in turn based on the attire worn by medieval clergy.
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 Celebrate Dads and Grads with Limoneira Citrus
The arrival of June means summer is upon us, and for Limoneira that means it's time to celebrate all the Dads and Grads in the world.
As an endlessly versatile fruit, lemons a key part of any great meal. This month,Limoneira Spokesperson Megan Roosevelt is here to show how to celebrate Dads.
Don't forget to subscribe - videos with more wonderful recipes, tips, and tricks not detailed in this release will be added to the channel weekly. For more details on the tips below,
watch this video on the Limoneira channel here.
Citrus Ginger Cold Brew - A perfect pairing with Dad's Lemon Glazed Donuts
* 1 Limoneira Navel Orange
* ¼ inch fresh Ginger Root
* ¼ cup filtered water
* ¾ cup Cold Brew Coffee Concentrate
* 2 tbsp real Maple Syrup
Directions: Juice Orange, add juice, water, maple syrup and ginger root to a small saucepan. Bring to a boil and then lower heat, remove Ginger Root and let cool for 30 minutes. Add Cold Brew to glasses with ice and add juice, water, and syrup to glass. Enjoy! The Citrus Ginger Cold Brew pairs perfectly with the Lemon glazed donuts for a delicious Father's Day treat.
- Celebration Citrus Treats & Beverage Cart (Perfect For Graduation Parties!)
- Baked Citrus Chicken Wings
- Lemon Broccolini Pesto & Beans
Limoneira has also partnered with additional global chefs and mixologists, nutritionists, and beauty lifestyle and green cleaning experts to share their knowledge with the customers of our grocery and food service partners around the world. Their biographies can be found on Limoneira's website.
Each month, Megan will be featuring another wonderful facet of citrus living, with weekly videos full of recipes, DIY tips and other ways to use Limoneira citrus. Subscribe to
Limoneira's Youtube channel for more information on the many ways this endlessly versatile fruit can improve life inside the home and beyond.
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Limoneira Mix and Match Bags Named Finalist for Best New Packaging at United Fresh in Chicago
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Similar to wine pairings, each lemon variety has a predominant flavor profile that pairs with certain foods and beverages. This was communicated to consumers using Limoneira's Mix and Match promotion with recipes for Limoneira Classic, Pink and Meyer Lemons featured on colorful resealable stand-up pouches.
We were thrilled to be named as a finalist for the best new packaging award at United Fresh in Chicago for this fun packaging.
We will be on hand to welcome visitors (at Booth #10030) to describe this program along with our other new packaging (Organic 2lb bag, new Organic 40lb carton, new 2lb, and 5lb Orange bags and a new 1lb Meyer Resealable pouch).
We will also be discussing our new
Take a Healthy Stand™ campaign which we will be rolling out to our grocery retail and foodservice customers. Lemons are healthy and delicious. They contain a high amount of vitamin C, soluble fiber and plant compounds that give them a number of health benefits.
Take a Healthy Stand™ will highlight the important differences that Limoneira lemons can make in potentially reducing the risk of serious disease such as cancers, diabetes, liver disease as well as helping to achieve desired outcomes (healthy hair and skin for example).
The growth of functional foods is set to outpace the growth of conventional foods around the world-across both developed and emerging markets globally.
Three-fourths of U.S. consumers believe healthy foods and beverages can be used to increase the quality of their lives, In addition, more than a quarter of Americans believe functional foods and beverages can be used in place of some medicines
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Lux List's Merilee Kern Features Limoneira Lemons on KCAL on June 2nd with a call-out to Sprouts
Branding, consumer trends, leisure and lifestyle expert Merilee A. Kern is a good life connoisseur who keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points. Kern's The Luxe List reaches millions of readers each month through multiple syndication channels: print and online as well as broadcast TV and terrestrial radio.
She is also the creator, executive producer and host of the Savvy Living TV show that airs in New York on the CBS-TV owned/operated WLNY, in Los Angeles on the CBS-TV owned/operated KCAL, in San Francisco on CBS-TV KPIX, and in San Diego on ABC-TV KGTV, the #1, #2, #6 and #28 U.S. DMA markets, respectively, with nearly 15.6 million collective TV households.
Merilee loves Limoneira Lemons and on June 2nd, she's featuring them on KCAL just in time for summertime refreshing drinks, delicious recipes, and great BBQing. Merilee will also mention
Sprouts Farmers Market as a great place to pick some up!
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Rotating Tasti-Tuesday Videos on West Coast Expo Farm/Packinghouse tour of the Coachella Valley
On May 9 Produce Buyers attending the
West Coast Produce Expo were able to view looping 1-minute Limoneira Tasti Tuesday Videos showcasing fun/easy/informative ways to use limoneira citrus in great recipes. Our videos were shown 15 times over the course of the morning luxury bus tour of the Coachella Valley.
The produce industry has demonstrated a significant interest in engaging buyers and sellers at regional events. These events have become popular because of the limited investment of time and money required for participation, the depth of conversation created in a more intimate atmosphere, and the regional focus.
The West Coast has always produced the nations' greatest concentration of fresh produce, while also boasting 47 of the nation's largest retail headquarters. With a total of nearly 400 Retail Chains, 2,200 retail single units, 500 wholesalers, and 1,000 Foodservice Distributors, Limoneira's participation in the West Coast Produce Expo was a great investment in building valuable relationships.
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Nutritionist Spotlight-Allison Baker-Kroger
Allison Baker is a Registered Dietitian and Chef. She's also the Head of Retail Nutrition at
Kroger
, the United States' largest supermarket chain by revenue, and the second-largest general retailer, and the seventeenth largest company in the United States. Kroger is also the fifth-largest retailer in the world.
Allison is committed to bringing "food as medicine" to life across digital, healthcare delivery, and merchandising channels for America's largest traditional grocery retailer. She has a Master of Science degree (field of Nutrition) from the University of Cincinnati.
Kroger's OptUp app provides nutrition scoring and healthier recommendations based on what consumers tend to buy.
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Limoneira's Winner Block
This month our lucky winner is Steve Trenton from Boulder Colorado. As our monthly winner, Steve has won a Limoneira Orchard Fresh or Lifestyles Gift.
Congratulations Steve
!
For your chance to win, make sure you're on our mailing list to be entered into our monthly drawing. To join
click here
or visit our website at
www.Limoneira.com.
Be sure to check out our other contests and drawings for additional changes to win prizes.
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