FOR IMMEDIATE RELEASE
PRESS CONTACT
Jasmin Espada
Espada PR
(818) 521-3807
Camille Cortes
Espada PR
(787)390-1980
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After the Success of its 1st Interactive, Youth-Driven, Virtual Wellness Rally in LA, The Shift Announces Talent Lineup for its Mental Health Event Series localized for the Chicago Community
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Multimedia Personality, Activist Paulina Roe & Digital Content Creator and Entrepreneur Adrienne Finch Tapped to Co-host Chicago Wellness Rally on May 15th at 1 p.m. CT
Chicago Mayor Lori E. Lightfoot and First Lady Amy Eshleman Will Welcome
Chicagoland Youth During Virtual Event
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MAY 6th, 2021, CHICAGO -- Fresh from its first successful mental health-focused Los Angeles event, The Shift, a digital platform led by a diverse, all-female executive team of impact producers, today announced that popular, multimedia and iHeart 103.5 KISS FM Morning Radio personality Paulina Roe will co-host The Shift Wellness Rally’s Chicago virtual event with Adrienne Finch, a digital content creator and entrepreneur with a social media following of more than 1.2 million. Finch’s YouTube channel, Adrienne Finch, was born from her love of storytelling, filmmaking and desire to make videos that positively influence others. Roe is also the founder of GetYoMindRight, which provides free mental health services to the Pilsen community and aims to break the stigma surrounding mental health.
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The Shift also announced that its guest lineup will feature the Honorable Lori E. Lightfoot, Chicago Mayor and First Lady Amy Eshleman who will help kick off the upcoming Chicago wellness rally with a welcome to Chicagoland youth on Saturday, May 15th that begins at 1p.m. CT. Mayor Lightfoot has made landmark investments in mental health including strengthening the city’s five mental clinics and the 32 community-based, trauma-informed centers of care that provide services regardless of the ability to pay or immigration or insurance status. First Lady Eshleman’s focus and passion is creating interest-driven, out-of-school opportunities for young people in Chicago and across the country, including My CHI. My Future. My CHI. My Future is Mayor Lightfoot’s signature youth initiative designed to connect every young person in Chicago to meaningful experiences that align with their interests, passions and needs, including mental health and wellness resources.
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“We all have an opportunity to start our own mental health conversation, no matter where we are in the journey. We created The Shift Wellness Rally event series to open up a user-generated localized dialogue about youth mental health, the impact that stigma has on each of us, and to gain access to our personal wellbeing together through community-driven stories, mental health tools and advocacy,” said Maureen “Mo” Isern, co-CEO & co-founder of The Shift.
“We are deeply grateful to the generously authentic young people, presenters, partners, collaborators and supporters who are rallying together to help start these conversations. The Shift's commitment is to shine light on mental health and wellbeing in a way that provides young people with something different -- empowering youth advocates to be heard, enabling communities to be seen, and connecting them with tools and resources to try on with hopefully a little more ease” said Isern.
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The Shift Wellness Rally event series features youth-driven round table talks, testimonials, tools and guided activities, and interactive surveys and polls. Content will connect audiences with resources, tool kits, strategies, and more from partner organizations. Community work started in the rallies will continue long after the rallies are completed, touching thousands of lives.
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The Shift Wellness Rally’s Upcoming Virtual Event Dates - Live Stream Provided by KNEKT.tv:
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Since the outbreak of COVID-19 in early 2020, the U.S. has been impacted by skyrocketing rates of anxiety, depression and suicide among youth from early adolescence into young adulthood. May is nationally recognized as Mental Health Awareness Month and, during this time, advocates raise awareness of those living with mental or behavioral health issues and aim to shed light on the issues that so many people experience.
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In response,The Shift is partnering with some of the leading national and local nonprofits organizations, schools, universities, policymakers, mental health experts and lived-experience influencers to launch a series of unique, interactive, youth-oriented virtual wellness rallies.
To watch a replay of The Shift Wellness Rally - Los Angeles from May 1st:
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For additional information, to become a sponsor, to bring a Wellness Rally to your community, or for media opportunities, please email: Jasmin@espadapr.com
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About Adrienne Finch (Co-host for TheShift Wellness Rally LA & Chicago):
Adrienne is a digital content creator, entrepreneur, and professional development coach with a social media following of over 1.2 Million. Her YouTube channel Adrienne Finch, was born from her love of storytelling and filmmaking and desire to make videos that positively influence others. Born to two psychologists, her passion surrounding mental health awareness has become a major part of her identity and what she aims to educate teens and young people about through her social and entrepreneurial endeavors. Having suffered from mental health issues herself, she continues to use her influence and partnerships with major brands such as Snapchat and AdCouncil to create inspiring content that will help others not feel so alone
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Paulina Roe (Co-host for TheShift Wellness Rally Chicago)
Chicago native and iHeartRadio's 103.5 KISS-FM very own Paulina Roe is a multimedia and on-air personality born and raised on the southwest side of Chicago. As a Latina/Polish woman who grew up in an immigrant household, Paulina has a passion for volunteering with local community organizations and is an advocate for mental health awareness. Paulina founded the “Get Yo Mind Right” initiative to help break the stigma surrounding mental health while providing free healing and services to Chicago’s underserved communities.
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About Mayor Lori E. Lightfoot:
Lori E. Lightfoot is the 56th Mayor of Chicago. Since assuming office following her historic election, Mayor Lightfoot has undertaken an ambitious agenda of expanding opportunity and inclusive economic growth across Chicago’s neighborhoods and communities, with early accomplishments including landmark ethics and good governance reforms, worker protection legislation, and closing a record $838 million budget gap, as well as key investments in education, public safety and financial stability. Mayor Lightfoot also placed Chicago on the path to a $15 minimum wage by 2021.
In response to the unprecedented COVID-19 crisis, Mayor Lightfoot has led a coordinated, citywide response across government, business, and community organizations to effectively address its spread and broader public impact, including the creation of the Racial Equity Rapid Response Team, the COVID-19 Recovery Task Force, among other actions.
A native of Massillon, Ohio, Mayor Lightfoot has been a resident of Chicago since 1986 and lives on the Near Northwest Side with her wife Amy Eshleman and their daughter.
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About Rincon Family Services:
Rincon Family Services is a 501 (c)(3) not-for-profit organization established in 1972 which provides behavioral health treatment and wellness, counseling, case management, prevention and youth services for individuals and families across the Chicagoland area. For more information www.rinconfamilyservices.org.
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About Recovery International:
Recovery International offers a cognitive behavioral training method developed by the late neuropsychiatrist Dr. Abraham Low. For more than 80 years, this method has helped people learn to identify and manage negative thoughts, feelings, beliefs, and behaviors that can lead to emotional distress and related physical symptoms.
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About The Shift:
The Shift is a conversation-starting, stigma-busting community and content platform to discover mental health and wellbeing whose mission is to empower everyday youth voices, enable access to mental wellbeing and stop the stigma around mental health so young people can live their best lives. The Shift develops, creates and drives content series, online activations and events that support self advocacy, create curiosity and encourage help-seeking behaviors around mental health and well being. For additional information, please visit: www.TheShiftWellnessRally.com.
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Like & Follow The Shift on Social Media:
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For More Information Visit:
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