______________________________________________________________________
       
______________________________________________________________________   

Center for Entrepreneurship - West Houston   
  
No Digital Marketing Clinic in Janaury!
Clinics to Resume in February
 
Hello Fall 2019 Digital Marketing Clinic Attendees,   

Please note, there is 
NO DIGITAL MARKETING CLINIC TONIGHT
Due to Restricted Building Hours at the 
HCC Alief Hayes Campus in Early January.

DO NOT come to the campus 
this evening for a clinic.

Monthly Digital Marketing Clinics will Resume in February for Spring 2020. 
 
In this Issue:
 
Upcoming Opportunities:
  • Free Digital Marketing Clinics - 2020 Spring Schedule  - NO CLINIC IN JANUARY!
  • January 1 -30 - Application Period - for 2020 HCC Business Plan Competition
  • Financial Workshops for Small Business Launch and Growth - Choose One Date & Location:
    • Tuesday January 14 - Eastside Campus
    • Saturday January 25 - West Loop Campus
    • Saturday February 1 - HCC Alief Hayes Campus
    • This workshop is stand alone excellent. It is also a prerequisite for proposed, startup and existing small business owners/teams applying for the 2020 HCC Business Plan Competition! Sign up for a workshop before you apply!
  • January 15 - Creating a Successful Business Plan Class - Online, 6 weeks - Starts 1/15
More Upcoming From HCC Northwest
Free Monthly Digital Marketing Clinics
 
NO CLINIC IN JANUARY! ANNOUNCING SPRING 2020 CLINIC DATES:  
Wednesday, 6:30 pm to 8:30 pm, February 12, March 11, April 8, and May 13
HCC Alief Hayes, Main Building, 3rd Floor, Room A319  

Focus on continuous improvement of your company's digital marketing effectiveness.  Choose one date or come every month. Workshops are scheduled for every second Wednesday: 

Spring Dates: NO CLINIC IN JANUARY!  February 12, March 11, April 8 and May 13. 
 
Our Format:   Open Discussion - Ask questions of our expert relating to your business about various digital marketing topics, including but not limited to those listed below.  
Each clinic will focus on learning a bit more about one topic, but also allow for questions on the other topics.
 
Clinic Topics: Social Media, Web Design, Videos, Local Search Engine Optimization, Convertible Key Words - How to Make Sales, Analytics & Conversion Management. 
 
Clinic Expert & Facilitator:   Beth Guide President, SEO411
SEO 411 is a leading provide of Search Engine Optimization and Internet Marketing services,including organic results as well as social media and ppc options.

Cost : Free to all, thanks to our sponsors, SEO411 and our Center for Entrepreneurship.

SAVE THE DATES - REGISTRATION OPENING SOON! 
  
 
 
Apply January 1 through 30 
2020 HCC Business Plan Competition 
Your Chance  for Free Training & Advising and 
Your Chance to Win Seed Money!

 
About the HCC Business Plan Competition 

For Proposed, Startup* and Existing Entrepreneurs! 

HCC's annual 2020 Business Plan Competition (BPC) is an opportunity for proposed, startup and existing entrepreneurs to develop focused plans to start or grow their businesses.



Applications are accepted in January. The BPC will begin in February and run through May, with five free, two-hour training sessions. Two advisors will be provided to each team.  Participants can look forward to the following: 
  • Free training and one-on-one advising
  • Seed money will be awarded to the top five teams. 

Preparing to Apply -  HCC Business Plan Competition

Proposed & Startup* Entrepreneurs - 3 Steps:
1) Workshop, 2) Class/Program-One of Seven Pre-Qualifying Classes or Programs*, 3) Apply.   You may already be qualified to apply! See below.  
* Startup=not yet achieved six continuous months of net profit.

Existing Entrepreneur - 2 Steps:  1) Workshop and 2) Apply
*Startup=not yet achieved 6 straight months net profit

For  Proposed & Startup* Companies
Take Required Class/Program and Financial Workshop
  • Class or Program:   Proposed and Startup Team Entry Requirements - At least one member of each proposed or startup team should complete ONE of the following classes at HCC or ONE of the following HCC programs or partner programs:  
1)  Creating a Successful Business Plan  (CASBP) (an abbreviated online HCC continuing education class-takes 3 minutes to sign up, 24 hours of your online time over six weeks). For applicants who have not completed one of the below classes or programs, scroll down to sign up for the January class that starts January 15.  Finish it February 21.    
2)  Small Business Management - BUSG 2309  (for credit); 
3)  Entrepreneurship & Economic Development - BUSG 1307  (for credit); prior to the competition;
4) Small Business Success Series by HCC 
5) Liftoff Houston Startup Competition
6) HAUL Small Business University
7) University of Houston SURE program. 

  For Proposed, Startup & Existing Companies - Take Workshop
  • Financial Workshop - Required for Proposed, Startup and Existing Business Owners* -  A one-day workshop. 9:00 am-4:30 pm      
    • Previous Financial Workshop Dates at HCC that will satisfy this requirement: November 1, 2018, December 13, 2018, January 15, 2019, January 26, 2019, February 2, 2019 or October 5, 2019.
    • Upcoming Workshop Dates in 2020: January 14, January 25 & February 1
Competition Timeline
  • Apply* - January 1- January 30, 2020
  • Accepted Teams Announced - February 21, 2020
  • Training** - Five 2-hour sessions February 25, March 3, March 24, April 7 & April 21, Tuesday Evenings 6:30 pm - 8:30 pm
  • Plan Submission Deadline - May 6, 2020
  • Finalists Present to Judges** - May 21, 2020
  • Prize Money! Awards Ceremony & Reception** - May 28 - Seed Money awarded to top five teams-all graduating teams receive in-kind prizes.
*Applicants can apply with teams of from one to five persons.
**Competition Training, Finals and the Awards Ceremony & Reception will be located at HCC Alief Hayes, 2811 Hayes Road, Houston, TX 77082. Training sessions and finals will be in the Center for Entrepreneurship, Main Building, 3rd. Floor, Room A319. The Awards Ceremony & Reception will be in the West Houston Institute building, fronting Westheimer in the Grand Ballroom.




Financing Workshop for Small Business Launch and Growth

Choose One Date & Location: 1/14-HCC SE, 1/25 HCC W Loop or 2/1-HCC Alief Hayes

For proposed startup and existing business owners.   An all-day workshop that sets you up for success. Know your numbers and plan right for 2020!

Thinking of applying for the 2020 HCC Business Plan Competition? This workshop prepares you to go for it! 
  
Featured Topics
  • Understanding Cash Needs - Understanding how much money you need; Negotiating to save money - a framework; Collecting money and making a profit; and Forecasting for success.
  • Loans - The Good, the Bad, and the Ugly: Understand how much you should borrow; What loan type is best for you; Loan sharks, and How to avoid predatory lenders.
  • Are You Doing a Good Job? -  The basics for measuring your hard work; Importance of understanding your financials; Building a real asset; and Connections. 
  • Financing Panel - Relationships for success. Representatives from Houston's financial entrepreneurial eco-system.
Free to HCC Faculty, Staff, Students and Veterans!  Also offered at a reduced cost of $25 to our external community, thanks to our sponsor Wells Fargo Bank. 

Choose One of the Following Workshop Dates and Register Now: 



Creating a Successful Business Plan - 6 Week Online Class  
 
Take a 24-hour, Six-Week Online Continuing Education Class 
 
Turn your business ideas into a solid plan for financing and long-term success. C ommitting your idea to paper in the form of a business plan not only increases your chances of obtain ing financing, but also in keeping your business strategically focused. With the support of your instructor and a network of like-minded students, you'll work through all of the major comp onents of writing a business plan and emerge with your first draft in hand. Most importantly, yo u will have completed the first--and most difficult--step on the path to small business success. 

This class also helps proposed and Startup Business owners prepare to Apply for the 2020 HCC Business Plan Competition (BPC) - Your chance to refine your plan and win prize money!  The 2020 BPC Application period opens in January, so prepare now to submit solid application! 
 
How to Sign Up
  • Start Date: January 15. Enroll til January 28. Commit to finishing class on Feb 21.
  • 12 lessons over six weeks - takes 24 hours of your time. We recommend you do two lessons per week as they are released. It's also ok if you get a bit behind and finish lessons from the prior week.  Just finish all 12 lessons in six weeks and take the online final at the end. Fee: $119.  No Textbook! All lessons are online and included in fee. Sign up online in less than three minutes!
  • To Enroll in the class: http://tinyurl.com/CASBPclass
  • For questions regarding enrolling in these online classes: call 713-718-5149 or email [email protected]
 For More & To Register Now for Class Starting January 15 - Enrollment Open till January 28
 
Thanks Again to our 2019 
HCC Business Plan Competition Sponsors! 
We so appreciate our 2019 HCC Business Plan Competition and Center for Entrepreneurship Cash Sponsors: Amegy Bank, Wallis Bank, Houston Association of Government Guaranteed Lenders (HAGGL), ProVideo Systems, Origin Bank, and HCC Business Plan Competition Alumni Circle Sponsors: CRES Real Estate, PermitUsNow, HD2Menus and Texas Security Shredding.
 
We also thank our In-Kind Prize Sponsors:  Houston West Chamber of Commerce, Small Business Today, True Color Graphics, The Cannon and LetsLaunch.
 
Thanks to our In-Kind Reception Sponsors: True Color Graphics, Three Brothers Bakery and Tea in Texas.  



Dear HCC Business Plan Competition Alumni, 

Let's Tell The World About Your Successes! 

To share an alumni success update,  email us at [email protected] or call 713-718-6650. 

Sincerely,
Sandra Louvier
Director 
Center for Entrepreneurship - West Houston
Houston Community College - Northwest
About the HCC Center for Entrepreneurship - West Houston

 
OUR MISSION:  To help entrepreneurs start and grow their businesses.  We do this by offering workshops, seminars, summits, classes and competitive training and advising, while also providing practical knowledge, resources and connections.
Contact us at [email protected] or 713-718-6650