The HM DL
Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
If you'd like more customized and specific media guidance for your business and situation, we're ready to help.
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Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance |
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Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile app downloads — as marketers shift their spending to streaming.
The DL: Roku expanded its Measurement Partner Program with the addition of six adtech partners who will be integrated into its OneView demand-side platform. The move is designed to enable brands to expand campaign metrics across screens and determine more outcomes such as app downloads and foot traffic. These recent upgrades on performance metrics can be used across all tactics including display, digital video, and CTV/OTT.
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Google Ads Rolling Out Auto-Applied Recommendations |
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Google announced this morning the official launch of auto-applied Google Ads recommendations.
The DL: In a bid to make Google ads more accessible to those not in the marketing space (small business owners, for example), Google rolled out another automated feature this week. Named “Auto Applied Recommendations,” it is an opt-in feature that will allow Google to make decisions regarding increasing bids or even shifting bid strategies. As with any fully automated Google feature, it is best to remember that Google is basing changes on the perceived goal – and they are in business to make money. In our opinion, human campaign managers should make bid and strategy decisions to ensure effective and efficient client investments.
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LinkedIn Adds 'Stay-at-Home Mom' and Other Job Title Options to Help Address Career Gaps |
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LinkedIn has added some new job title options to help users address career gaps in their profiles, while also making some changes to how freelance positions are listed, in order to make it easier for users to provide transparency in their professional experience.
The DL: LinkedIn has added new job title options to help users address their career gaps. This is especially helpful to those who have temporarily stopped working and need more ways to reflect these gaps within their LinkedIn profiles. Some of the new job titles include “stay-at-home-mom”, “stay-at-home-dad”, and “self-employed”. The added transparency could be a significant benefit for those who are concerned with gaps in their resume. These options allow users to provide a complete picture for hiring managers moving forward.
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Instagram Will Enable Users to Choose Whether They Want to Hide Post Like Counts in New Test |
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Instagram Chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app.
The DL: Instagram is launching a new test that allows users to choose whether they publicly display their like counts within the application. Similarly, users can choose whether or not they want to see the like counts on anyone else’s posts. While they haven’t confirmed the scope of the test, Instagram said they’ll roll out more information soon. Interestingly enough, Instagram Chief, Adam Mosseri mentioned that they are also looking to expand the same test to Facebook.
The question is, will this help provide relief to those suffering from online performance pressures? The truth is, only time will tell.
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Why Print Matters More Than Ever in a Post-Pandemic World |
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Properly executed and synced with digital executions, print campaigns can help you create that deeper engagement with the consumer and stand out from the mob of brands advertising online.
The DL: Though we’ve far surpassed the age of carrier pigeons, some would argue that receiving mail in today’s day and age seems a bit archaic. Media habits have indeed shifted to a screen-dominated consumption propelled by the stay-at-home lifestyle. However, receiving tangible items that consumers can physically touch and interact with may be more impactful in today’s digital world. To ensure your message is seen through today's digital advertising clutter, it’s now more important than ever to implement an omnichannel strategy that guides the consumer’s journey with an experience that is cohesive. With studies showing a higher response rate with direct mail compared to email, print can also be integrated digitally with features such as QR codes or implemented augmented reality. A brand that focuses on the digital experience solely, misses out on the opportunity to communicate the brand’s values and connect with the consumer with a personalized physical experience.
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On Wednesday, the original Levin Furniture & Mattress in Mount Pleasant, PA cut a second ribbon one hundred years later. Both times our country was in a #pandemic. It was an honor to attend and support Levin Furniture & Mattress with their commemorative ribbon-cutting and donation ceremony celebrating the reopening of their flagship store where it all started 100 years ago! Our team was excited to support this special event with some of our PR services. With the reopening of this location, Levin has completed its “comeback” story. |
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Stay safe and healthy everyone! |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412)741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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